2016年4月11—12日，为期两天的中国设计智造大奖（DIA）终评在中国美术学院象山校区民艺博物馆（博物馆装修效果图）圆满结束。终评采取分组评审、集体评审相结合的形式，以少数服从多数及复议环节为两大基本原则，通过三轮评审产生出TOP100，并在此基础上进一步选拔出前22名入围“金·优·创”三大奖项候选。三大奖项分别为金智奖2项，100万/项，优智奖10项，20万/项，创智奖10项，10万/项。最终三大奖项荣耀之名花落谁家将于5月初见分晓。作为本次大奖的深度合作媒体，网易家居将现在采访到本次参加终评的评委Brandon Gien，听他谈谈本次大奖的看法。
终评评委 Brandon Gien
网易家居：能谈一谈东方和西方评审方式的差异吗？
Brandon Gien: I think maybe 5 or 10 years ago,there is very big difference. At last 5 years or 3 years, the gap in thedifference is certainly closed, and there is very little difference now. Thedesign that’s been access here is of world-class; there are really good qualitydesign, and good quality products. The way that the judges are accessingproducts here, the methodology used, the evaluation criteria can be applied anywherein the world. It’s actually very professional done and I’m very impressed.
Brandon Gien: 我认为，也许五年十年前，中西方的设计有很大的差异。但是近三年五年，中西方的设计差距已经非常小了。智造大奖的参赛作品是非常好的设计，质量上乘的产品，水平是世界级别的。大奖制定的评审标准和方法，可以运用于世界上任何的设计奖赛。大奖做得非常专业，令我印象深刻。
网易家居：此次参加终评，有哪件作品印象深刻？
Brandon Gien: That’s a lot to look at here, lotsof diversity. For me, the products that really impress me are the ones solvinga problem, not creating another problem. That’s really interesting when youthink about that. That’s how I was look at the products thing, which one issolving a really problem. It could be a problem for the years for the consumer. There is a particular product here called “drinkablebook” to filter water. That’s a big problem all over the world .Drinking water isa big challenge and that’s just a clever way of doing that. I really love thatproduct. I think it’s top class, because it’s solving a problem that isuniversal to everyone.
Brandon Gien: 大奖参赛作品种类繁多，很多值得看。对我来说，真正令我印象深刻的设计是去解决一个问题，而不是创造另一个问题。这很有趣，当你想到这一点。这就是我评审这些作品的出发点，哪一个设计是真正解决问题。这里有个很特别的作品叫“可以喝的书”，可以用来过滤水。饮水问题是全世界的难题和挑战，这个设计很好地解决了这个问题。我非常喜欢这个产品，不仅因为它是顶级的设计，还解决了普遍困扰人们的难题。
网易家居：谈一谈世界工业设计领域未来的趋势。
Brandon Gien: Technology is changingso very rapidly. Every day we wake up tomorrow morning, technology would bedifferent again. I think design is going to play a very big role. It’s been alot more careful about the product we are producing, a long sight technology. Sowe don’t want to see more plastic, more rubbish, more waste and more pollution.We want able to be the designers that design products that actually makevery big difference to our lives, rather than creating more problems. So Ithink the future of design is really gonna be much more human-centered, reallyunderstanding. But designers can play a big role in solving some of these bigchallenges in the world. We all need beautiful products, we are all consumers, andwe all use and buy products we see here. But I think design is going to be elevatedhigher and higher and higher. That’s why I love the name “Design IntelligentAward”. It’s a good name. It means we need to be more intelligent as humanbeings in the way we design products, in the way that we consume products aswell.
Brandon Gien: 科技变化日新月异，每天都在更新。我认为设计扮演很重要的角色，从长远的角度出发，我们生产设计产品应更加仔细。我们不想看到更多的塑料、垃圾、浪费和污染。我们希望设计师设计出真正改善我们生活的产品，而不是制造更多的问题。所以我认为，未来设计应更加以人为中心，设计师在解决全球重大难题中扮演很重要的角色。我们都需要美好的产品，我们都是消费者，我们会使用购买这里的设计产品。但是我认为设计应该提升到更高的层次。这也是我喜欢“智造”这个名字的原因。这是一个好名字。这意味着我们作为人类，我们在设计产品和消费产品时应该更加智慧。
Brandon Gien: We have youngergeneration of people growing up who are going to be very conscious of the worldaround them. They have technology that allows them to access news from all overthe world. So the younger generations are going to be more intelligent as theygrow older. They are going to also be very picky about sort of products theywere use. I think that’s why designer works is very important because they toldthe consumers, they told the world outside there, this is good design, this isbad design.
Brandon Gien: 我们成长中的下一代会去了解周围的世界。科技使他们可以接收来自世界的各种消息，他们长大后将会比我们更加聪明，所以他们对使用的产品也会更加挑剔。我认为设计工作者的任务很重要，因为他们来告诉消费者以及外面的世界，这是好的设计，这是糟糕的设计。
本文来源：网易家居
责任编辑：
唐娟_NO1936
