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新加坡COO荣获2017亚洲领先大奖

2017-03-24 16:14:32 
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新加坡Coo网站近日被2017亚洲领先大奖颁予“年度最佳视觉”奖。主办方表示授予Coo该奖原因是,Coo无论是酒店还是品牌的整体视觉设计,包括其空间、平面、标牌以及营销材料的设计等等都具独特辨识度。

COO Singapore was awarded the prestigious” Visual Identity of the Year” Award at Ahead Asia Awards 2017,for “exceptional design for overall visual identity of a hotel or brand, including spatial design,graphic design,digital marketing materials, signage,artwork and physical collateral.”

亚洲领先大奖评委会介绍到 ,Coo品牌本身就是一种成功,它利用设计精准抓住旅行用户心理。运用巧妙的图案、艺术品以及符号结合创新的在线业务,令到志趣相投的用户喜欢在其平台进行社交互动。期待未来将有更多像Coo这样的优秀品牌出现。

The judges remarked that COO’s branding was a significant achievement in how it spoke clearly to its target audience of millennial and design focused travellers.The judges felt its clever use of graphics . Artwork and signage has been combined with its innovative online presence ‘COO Connect’ allowing guests to socialise with like-minded guests.

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