王永：新国货系列-同仁堂知嘛健康空间

2020-06-16 21:59

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王永：新国货系列-同仁堂知嘛健康空间

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                   "note": "2015年，王永先生创立北京无象空间建筑设计公司（Beijing Wuxiang Space Architecture Design Studio）,并担任设计总监一职。该公司业务涵盖环境艺术设计、建筑、室内设计、软装配饰设计以及空间艺术顾问等。致力于商业地产、酒店及度假村、高端会所、企业空间定制、零售体验店等空间项目设计。根据客户的项目特点，从建筑规划、景观设计、室内设计、灯光设计直至软装设计提供一体化服务，以保证设计理念始终如一地贯彻和落实。自创立初期至今，先后与万科集团、龙湖集团、绿城集团、保利地产、同仁堂健康等多个巨头集团建立了友好的战略合作伙伴关系。无象设计注重空间的温度感，致力于关切事情背后的目的。以地域人文、商业模式、客户人群的多维角度着手，输出具有辩证思维的解决方案。与优秀团队的长期稳定合作，使无象在业内拥有独具慧眼的辨别力和把控力，探讨项目的深层价值和可持续性，通过多维度的了解使项目呈现价值利益的最大化。",
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                   "note": "Q：在方案制定过程中遇到过什么困境？ A：从最初考察零售业到最终锁定酒店业态是第一个突破。其次，品牌最初找到一些国外知名设计团队，但由于外国设计师其实不了解国内老字号的经营模式和准确的需求，最终没能给出设计方案。后期，当我和团队完成了整体设计方案后，很多现在看到的产品线是从空间倒推研发的，同仁堂几乎完美的背书让这个倒推的过程能够实现。 这个时代正在推动老字号做出改变，无论重塑还是创新，这场声势浩大的升级变革都势在必行。知嘛健康拉开帷幕的这一刻，有新生的雀跃，更有一如既往的泰然坚定。“新国货是时代的列车，是老字号品牌文化新的传承，你坐上这趟列车了么？”",
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                   "note": "Q：从概念提出到方案成型是如何推进的？ A：提出转型后，我们和同仁堂就一起开始在国内外实地考察。从零售业到酒店等各种业态，几乎每开一家品牌新店我们就要去体验，最后目光锁定了酒店品牌的业态形式，有了打造沉浸式体验空间的想法。",
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                   "note": "作为同仁堂新物种-知嘛健康的空间全案设计师，王永陪同仁堂走过了整整5年时间，从提出战略转型到大型0号店正式开业，同仁堂的变革路上有太多故事。   Q：同仁堂提出战略转型是在什么契机下？ A：大概2014年，同仁堂老字号的市似乎也碰到了天花板，依靠传统门店的售卖形式急需改变，所以品牌在那个时候提出了从产品到服务的战略转型。",
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                   "note": "2020年，同仁堂健康旗下的新品牌“知嘛健康”正式诞生，依托着全新的知嘛健康超级概念店，彻底颠覆传统的沉浸式购物体验也正式拉开了帷幕。老字号开始以更年轻、更时髦、更包容的方式卖实力，从今天起，知嘛健康就是你的城市新据点。",
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                   "note": " “但愿世间人无病，宁可架上药生尘。”  揣着这句理想，同仁堂从百草到御药，再到养生滋补品，走过了350年的历史。即便没踏进过同仁堂的药铺门，这块金字招牌的分量大约也沉在每个中国人心里。不过，就当你怀疑同仁堂是不是古老的只剩下一块金字招牌的时候，它搞了件大事情。",
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                   "note": "3 三百年老字号的品牌新生",
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                   "note": "500平米的双井1号店如今已经正式对外开放，这些真正走进社区的门店将拥有0号店的全部功能体验，接过同仁堂发的健康牌，一起做个新贵族吧！",
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                   "note": "健康TED直播的区域定期开展各种健康讲座，社区里的养生达人新据点，就是这里了！从医病到养护，虽然换了面貌，但同仁堂还是那个“药到病除”的金招牌。",
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                   "note": "以“医”为主题的三层空间中，满目药柜的古老医馆经过当代设计手法的演绎变成如今开放、舒适、专业的现代医馆。",
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                   "note": " 在亚健康解决方案长廊，通过健康数据监测追踪，能直接为亚健康定制出从膳食到保健运动的全套方案。长廊附近的休闲文创空间则延续了一层的水磨石、老实木等等。",
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                ,
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                   "note": "象”与“养”两大主题位于0号店二层空间。同仁堂将中医中代表检测的“象”和以亚健康管理、理疗为主线的“养”通过不同功能的空间逐一铺陈。",
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                   "note": "  /  养  /   Convalescence",
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                ,
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                   "note": "从春季滚汤到冬天的一碗腊鸡冬菇，知嘛健康干脆承包了全年食谱。而根据不同阶段的身体需求研制的食疗配方更是伴随了整个生命周期——产后调理、儿童膳食、老人三高亚健康等等。16800支药盒起伏绵延覆盖首层2000平米的天花，集百草后，药盒高悬，用吃饭改变活法的时代正式开启。",
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                   "note": "首层“食”——烘焙坊",
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                ,
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                   "note": "深灰色吧台围合的古膳食堂里，知名大厨根据四季节气研制出多样宫廷滋补膳食秘方，在咖啡区组养生咖啡局，或者在红酒坊买最健康的醉，都是新贵族打开食谱的最佳方案。",
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                   "note": "首层“食”——膳食坊  在0号店首层以“食”为主题的空间内，新贵族们的养生食谱将得到一站式解决。膳食坊、红酒坊、中西茶饮坊、和烘焙坊分布在两千平米的首层空间内。",
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                   "note": "  /  象  /   Inquiry",
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                   "note": "同仁堂知嘛健康打造了健康饮食+医馆+体检+社交文娱的复合功能体。设计师王永将实木和黄铜在店内大面积铺陈、冲撞。从首层向上，知嘛健康分别以象、食、养、医为主题完成了整个概念店的主题设置。",
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                ,
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                   "osize": {},
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                   "note": "2 新贵养生的四字秘诀",
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                ,
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                   "title": "王永：新国货系列-同仁堂知嘛健康空间",
                   "note": "枸杞咖啡作为知嘛健康的“头牌”饮品，将安神助眠的枸杞和咖啡结合，稳稳拔得进店客人挚爱榜单头筹，每一颗宁夏枸杞都拥有“同仁堂甄选”的贵族身份，价格却和一杯精品咖啡持平，一边嗑咖啡因一边养生，后浪们喝完，真香！",
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                   "note": "1 喝枸杞的咖啡，熬最养生的夜   ",
                   "newsurl": ""
                }
            
            ]
        }