安踏全球首家篮球竞技场店

2025-05-06 14:51

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继安踏“奥运殿堂”惊喜着陆北京王府井，这个专业运动头部品牌再次联合STILL YOUNG带着新的共创之作——全球首家篮球竞技场店，走进深圳壹方天地，为城市里的人们构建一个超越时空的竞技场馆ANTA ARENA，感知竞技精神的蓬勃能量，激发消费者挑战自我、追求卓越的竞技信念。项目由超2000平方米的两层空间组成，这里不仅仅是一个全新的品牌旗舰店，也是一个从古希腊竞技文明走向当代运动文化的竞技场，更是一场沉浸式奥运之旅，以运动之热爱、竞技之魅力，向奥林匹克精神致敬。设计师：尚洋艺术尚洋艺术设计师

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                   "note": "赛场竞技，超越胜负造就体育文化与运动社交融合之场中庭原来作为商场篮球运动区的结构和公共属性未被拆解，而是以此为基础，重现为整个室内空间的视觉焦点。激昂喧闹的赛场氛围以更加直观、富有能量的竞技场构建呈现，这种氛围转变体现在一系列连接个人与集体、历史与现代的符号上：提取雅典奥运会场这一充满标志性的元素作为灵感，巨大圆弧直抵中空天花，橄榄枝桂冠环绕整场，LED条形屏幕作以赛事计分和动态视效。",
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                   "osize": {},
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                ,
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                   "note": "跨越时空，古今对话演绎永不落幕的当代竞技魅力浅调大理石铺陈的框架之间是安踏与旗下品牌ANTA SNEAKERVERSE安踏作品集、ANTA GUANJUN安踏冠军的品牌标识，跟随立面结构的秩序感而自然附着，诠释品牌和竞技运动本身自带的力量与卓越美感。",
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                   "note": "在这一设定下，店铺立面以运动雕塑为基础，融合古希腊多立克柱营造跨越古今的时空感，巧妙化解连续性柱体结构的突兀。远远望去，不断变化的运动姿态跃然行人眼前，上下一体的空间如一幅捕捉运动精神的精彩画布，连绵而生动，塑造出开放且富有强烈吸引力的竞技氛围。",
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