The Asia Pacific Design forum is always a very interesting meeting, with great lecture from some of the best hotel designers of Asia. The Kuala Lumpur meeting surely didn't disappoint the expectations of all the attendees.
The topic of this meeting was the sustainability, a very important topic for all the world and especially for Asia.
It had been very interesting seeing how the designers have different answers to the theme, as design solutions for energy saving, or a sustainable choice of materials, like choosing marble tiles as a replacement of natural marble.
There's not one solution only, but the solutions together might be the answer.
Sustainability is a very wide idea, as wide as the meaning of the word itself.
The idea of sustainability only exists together with the action of planning, there's no sustainability without planning, and so without design.
The idea of sustainability should be a leading idea for every step of the planning, starting from the bigger stages of the planning to the most detailed.
Global policies, even before the national ones should be lead by the idea of sustainability, not only environmental sustainability, but sustainability also in economical, social development, etc..
Only inside a set of policies driven by the idea of sustainability the urban, archtectonical, and interior design sustainable strategies can be really effective.
GANI itself exists as a sustainable answer to the natural marble, that's why we always considered the sustainability in terms of environment pollution and energy consumption, economical sustainability of our products.
Working in order to enlarge the range of applications of GANI's marble tiles in replacement of natural marble, helps achieving more sustainable buildings.
It is true, design and technology has always been our strength, our main research fields.
There is a tight and virtuous relationship between those two aspects since each one of the two push the other to explore new possibilities and extend their boundaries.
Being leader in technological research would be impossible without being leader in design research and at the same time, it will not be possible being a leader in the design research without leading the technological research.
The advantages of GANI's 0,5mm joint paving are very visible and easy to experience for everyone.
In GANI we always cared not about the design of the single tile but we cared about the full marble experience that we could provide.
In this marble experience many aspects are involved, and the effect of the final layout, might it be a floor or a wall, is one of the most important thing.
Our new technology, the 0,5mm joint paving, represent a significant step forward in the direction of the perfect marble experience, since the laying gap needed for other ceramic tiles always represented a big difference with the natural marble paving.
With the 0,5mm joint paving technology we are able to offer a paved surface with the same quality of the natural marble.
It is not only a matter of not seeing the grouted joints on the floor, it is a matter of a different marble experience.
It is true, the ceramic market is very competitive and many brands try to follow our decisions and to imitate our products.
I can't really say that we take any specific action in order not to be imitated, we prefer focus our energies in our research and improving ourselves.
It's the quality of the results achieved that sets how difficult it is to me imitated.
Is another brand is really able to imitate us, it means we didn't do well enough.
At this time we are working on the new opportunities in terms of design offered by the big size. The integration between design and technology already gave birth to a completely new kind of product, the big size with vein connection and repeatable patterns. We will keep on explore in this direction, new applications and features for our new products are coming following this direction.