叁上叁空间设计新作品——麻辣英雄火锅

2020-06-11 12:47:07　来源: 网易设计举报

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“这是麻辣英雄在全国的第130家门店，我们要将它最有魅力的地方呈现给大家，那便是这个品牌的发源地——重庆这座城市独特的市井文化！”——叁上叁空间设计创意总监霍庆涛

"This is Ma La Hero's 130th store in the country,We're going to show you the most fascinating part of it,That is the birthplace of this brand - Chongqing,The unique civic culture of this city!" ——Huo Qingtao

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麻辣英雄火锅是一家发源于火锅之都重庆的火锅店。目前在全国已经拥有130多家门店，受业主的委托，我们为这家品牌位于珠海的第130家门店重新塑造店面形象。麻辣英雄拥有自己清晰的品牌定位，就是主打地道的重庆火锅。所以这个品牌的基因就保存在重庆那座充满魅力的城市。

Spicy Hero hotpot is a hotpot restaurant,that originated in chongqing,the hotpot capital.Currently,it has more than 130 stores nationwide.We were commissioned by the owner to rebrand the brand's 130th store in Zhuhai.Ma La Hero has its own clear brand positioning,Chongqing hotpot is featured in the authentic,So the genes of this brand are preserved in the charming city of Chongqing.

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为此我们团队亲赴这个品牌的起源地重庆，用身体去感知，去找寻灵感。重庆这座城市的魅力在于它的“立体感”不仅仅指空间维度的立体，更是时间维度的立体。从传统到民国再到现代，多维的空间和时间进行交叠，使其充满了独特的魅力。

而火锅这种美食，在这里不仅仅是停留在饭馆里的佳肴，而是寻常百姓家的日常，喝上一碗大碗茶，三五邻居搓一桌麻将，晚饭同家人吃一顿火锅。可能这就是一位普通重庆人的一天缩影，也正是这种平常的街巷生活，深深的打动了我们。

Therefore, our team went to Chongqing, the origin of this brand, to feel with the body and seek inspiration.The charm of Chongqing lies in its "three-dimensional sense", which not only refers to the three-dimensional space dimension,but also the three-dimensional time dimension.From tradition to the Republic of China to the modern,the multi-dimensional space and time overlap, making it full of unique charm.Hotpot, however, is a delicacy that is not only served in a restaurant, but also a part of everyday life. A big bowl of tea, three or five neighbors playing mahjong,and a hot pot dinner with the family may be the epitome of an ordinary Chongqing person's day, and it is this ordinary street life that deeply moved us.

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我们提出了“用现代设计语言传递传统市井文化”的设计理念，这既是对传统文化的一种传承，也是对这个品牌未来可能性的一种探索。We put forward the design concept of"transferring traditional market culture with modern design language",This is not only an inheritance of traditional culture,but also an exploration of the possibility of the future of this brand.

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市井文化是一种生活化、无序化、更是一种自然化。它产生于街区小巷，充满变化而杂乱无章，它通俗易懂，且带有明显的商业倾向。所以我们在餐厅的布局上，也借鉴了城市的肌理关系，植入了街巷院落和阶梯以及江城特有的舟厅和洞天，并将之转化成我们餐厅内的空间片段，进行拼贴和重组，让多重的空间形态在一个空间内进行交叠，以呼应重庆那座城市带给人的多维度感受。

Market culture is a kind of life, disorder, but also a natural.It comes from the streets and alleys,full of change and chaos, it is easy to understand, and with a clear commercial orientation.So we in the layout of the restaurant, and draw lessons from the relationship between the urban skin texture, into the streets courtyard and ladder and river boat hall and land,and place it into a space fragment in our restaurant, collage and reorganization, make multiple overlapping space within a space,to echo the city of chongqing brings multidimensional feelings.

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同时我们也将这种多维度的感觉运用到外观的设计上。从空间维度，我们从山城的城市肌理和传统民居建筑获得灵感，使其呈现出一种纵向延伸和叠加的形态，营造出一种天空之城的感觉。从时间维度，我们将传统的四川民居穿斗式建筑结构,同现代的符号化的建筑形态结合拼贴在一起，使其在时间维度上更具深度。

At the same time, we also applied this multi-dimensional feeling to the appearance design. From the spatial dimension, we get inspiration from the urban fabric of the mountain city and the traditional residential buildings, so that it presents a form of vertical extension and superposition, creating a feeling of a city in the sky. From the perspective of time,we collage the traditional sichuan residential building structure with the modern symbolic architectural form to make it more profound in the time dimension.