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麦设计 | 一川烤肉餐厅 来自异星球的潮流市集

2020-06-19 11:00:28 来源: 网易设计 举报
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“潮”从来不是虚张声势,而是一种恰如其分的品牌调性。

为了区别于传统意义上的烤肉店,设计师为一川烤肉市集整个品牌进行了策略输出以及IP打造。同时进行品牌差异化定位,藉由IP与空间的跨界融合,打造一个独一无二的品牌形象。因此,本案不仅仅是一家烤肉店,也是一个异星球的小恐龙IP潮流店。

"Fashion" is never a bluff, but a proper brand tone. In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of YIC BBQ Market. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur IP trend shop.

衍生品

门头处戴着氧气面罩的宇航员小滋拉兽,不断向来往的行人发射出可爱光波。这种风格软萌的潮玩的应用,既能够满足新奇有趣的用户体验感、价值感、满足感,又能够代表现代人的精神取向和审美情趣。同时,也让整家餐厅的外立面形成一个简单突出的表达,更加醒目地展露于店铺林立的商场。

In the doorway area, the little ZILA monster wearing an astronaut's oxygen mask fires cute light waves at the passers-by. The application of this kind of fashion doll with lovely style can not only satisfy the novelty and interesting customer experience, value and satisfaction, but also represent the spiritual orientation and aesthetic interest of modern people. At the same time, it also makes the facade of the whole restaurant form a simple and prominent expression, and more eye-catching display in the shop-lined mall.

餐厅内部提供了多种不同的领域空间,每个区域都是一个独立的氛围,但在使用和设计审美方面又是和谐统一的。同时,结构系统确保每一个构件都能在建筑内完美安装,并彼此契合。借助于镜面不锈钢,室内形成一个连续的戏剧性的天花空间,打造出一个富有视觉冲击力的用餐环境。不仅提升了顾客体验,也显示出对传统美食独特而现代的诠释。

The interior of the restaurant offers a variety of different areas of space, each of which is an independent atmosphere, But in the use and design of aesthetic aspects is harmonious and unified. At the same time, the structural system ensures that each component can be perfectly installed in the building and fit into each other. With the help of mirror stainless steel, the interior forms a continuous dramatic ceiling space, a visual impact dining environment. It not only enhances the customer experience, but also shows a unique and modern interpretation of traditional cuisine.

烤肉的排烟管,被设计成UFO的形状,让整个设计有了错落有致的层次,能更好地张扬个性、彰显品味。金属的质感以简洁的线条呈现而出,材质与色泽对撞形成了有效的感官辨别,立体感十足。

The smoke exhaust pipe in the barbecue area is designed to be a UFO shape, so that the whole design has a well-arranged layers, which can better display personality and taste. The texture of metal is presented by simple lines. The collision of material and color forms an effective sensory discrimination, full of three-dimensional sense.

卡座区域没有刻意使用隔板或墙壁划分空间,而采用了色彩的变化、装饰的转换,桌椅的造型等方式,在每一个区域设计中注入了然的差异。散发光晕的橙色星球,未来感的结构设计,让食客仿佛置身神秘滋拉星球,营造出一种回到未来的既视感。

There is no deliberate use of partitions or walls to divide the space in the seat area, but the use of color change, decoration conversion, desk and chair modelling and other ways, injecting a clear difference in each area design. The glowing orange planet and the futuristic structure design make the diners feel like they are on the mysterious Zila planet, creating a sense of vision back to the future.

平面图整体平面图

项目名称:一川烤肉市集

Project Name: YIC BBQ Market

项目地址:江苏省宿迁市宿城区西湖路宝龙广场四楼电影院对面223800

Location: 4th floor, Baolong Plaza, Xihu Road, Sucheng District, Suqian City, Jiangsu Province 223800

设计单位:麦设计建筑顾问有限公司

Design Company: MET Creative Brand

主创设计师:董青

Chief Designer: Qing Dong

辅助设计师:陈杰、潘婷

Assistant Designer: Jie Chen, Ting Pan

设计起止时间:2018年10月1日—2018年11月1日

Design Cycle: October 1, 2018 - November 1, 2018

项目面积:280㎡

Area: 280 square meters

项目造价:48万元

Cost: 480,000 RMB

主要材料:不锈钢、水磨石、防火板、铁板

Main materials: stainless steel, terrazzo, fireproof board, iron board

设计主题:ZILA烤肉星球空间站

Design Theme: ZILA Barbecue Planet Space Station

空间用途:餐厅

Space Use: Restaurant

摄影师:陈铭

Photographer: Chen Ming

主案设计师

主创设计师:董青麦设计主创设计师 董青

设计团队

麦设计是一家专注于餐饮行业,拥有门店空间设计、品牌策略定位、品牌可视化包装等产品线的餐饮门店解决方案公司。服务内容的核心体现于专业的“门店场景设计解决方案+完整落地跟踪服务+品牌创建与升级咨询。是一个集餐饮企业的开发部门,工程部门,品牌部门,营销部门等的外脑职能形态,帮助餐饮企业实现品牌驱动。成立9年以来,服务了超过300家餐饮企业,落地了1200家门店,是国内最早定位专注餐饮行业的设计公司之一。

麦设计拥有超过120名专业的90后餐饮设计师,是国内规模最大的餐饮设计公司之一。近年来的作品获得了包括意大利A’,美国IDEA,美国IDA等国际大奖,金堂奖,红棉奖,艾特奖等国内大奖,获得了艺术领域和设计行业的高度认可。

唐娟 本文来源:网易设计 责任编辑:唐娟_NO1936
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