<%@ /0080/e/0080ep_includecss_1301.vm %>
网易首页 > 网易家居 > 正文

更新设计 X WANG FENG丨契合与转写,建筑肌理的交响乐

0
分享至

更新设计 X WANG FENG

建筑几何的干净利落,

玩转全球高定衣料,

严谨的细节控……

这是专属于“WANG FENG”品牌的型格

设计师通过空间语言

昭示给消费者的80后知名礼服

和婚纱设计师王锋的服装设计哲学

Clean and sharp geometric architecture,

playing with globally sourced high-end fabrics,

meticulous attention to detail.

This is the stylish clothing line exclusively belonging to the "WANG FENG" brand, which represents the fashion philosophy of Wang Feng, a wedding dress designer, and showcases the avant-garde formal wear for 80s consumers through spatial language.

“时尚、高级、极简、精致,在整体空间的把控上,我们用建筑体块的穿插,与王锋老师的服装理念相融合,以空间语言去二次传达品牌的设计理念。”设计师周游如是说。

“续写“WANG FENG”的品牌文化与精神,成为更新设计对这一空间表达的解题核心。

"Fashionable, sophisticated, minimalistic, and exquisite. In controlling the overall space, we blend the interplay of architectural blocks with Wang Feng's fashion philosophy to convey the brand's design concept through spatial language," said designer Zhou You.

"Continuing the brand culture and spirit of 'WANG FENG' became the core of our design solution to express the space in a renewed way."

设计策略丨DESIGN STRATEGY

设计以空间为落脚点,表达由表及里,为商业形态赋予不同维度的价值,从共性契合,定义空间内容,到创造场景,传递品牌的内在精神……

在品牌气质和内核的统领下,空间表达以极致简约为设计定位,黑白灰的高级感,去昭示品牌的调性,亦是让产品在其中跳出的铺垫。

在空间表达上,以视觉抓取符号和结构,内敛的建筑语言,以纯粹的体块穿插出节奏,与品牌的设计手法如出一辙,始终在契合,讲述,加深品牌在消费者心目中的投射。

Design focuses on space as the foundation, conveying values from the inside out to give commercial forms different dimensions of value. From shared values, defining space content, to creating scenes and conveying the brand's inner spirit...

Under the guidance of brand personality and core, the space expression positions itself with extreme simplicity, exuding a sense of luxury in black, white and gray to signify the brand's tone, as well as laying a foundation for products to stand out.

In terms of spatial expression, visual symbols and structures are used to convey the brand's design approach with an understated architectural language. Pure architectural blocks are used to create a rhythm, echoing the brand's design approach, consistently aligning and deepening the brand's projection in the minds of consumers

01

具象

CONCRETE IMAGE

▲LOGO墙丨LOGO Wall

品牌的识别,自始至终是空间表达的指向。设计在人与品牌的第一眼初识处,便厘定了情绪的基准。极度的简约,以体块和立面的精准尺度和艺术张力,细雨润如酥般的快速勾勒出品牌初印象的传达。以WANGFENG为背景的LOGO墙成为点题,从图形与文字的视觉印象,升华到设计感的精神,人与品牌链接的窗口就此建立。

Brand recognition has always been the focus of spatial expression. Designers set the emotional baseline at the first encounter between people and the brand. Extreme simplicity, with precise scales and artistic tension in building blocks and facades, quickly outlines the brand's initial impression like drizzling rain on butter. The LOGO wall with WANGFENG as the background becomes the starting point, from the visual impression of graphics and text, to the spirit of design, establishing the window for the connection between people and the brand.

▲展陈区丨Exhibition Area

品牌的调性和精神,被设计提炼为具象的空间语言。极力摒弃过多装饰,只以体块构建韵律,与WANGFENG 品牌的服装理念一脉相承。人到达空间后,在气质上的识别,便借此完成。

The brand's tonality and spirit are extracted by design as concrete spatial language. The excessive decoration is strongly abandoned, and only the body blocks are used to construct the rhythm, which is in line with WANGFENG's clothing concept. Upon entering the space, people identify with the temperament and complete the recognition.

▲展陈区丨Exhibition Area

旷达格局,与黑白灰的主色调,是设计在审美之上,服务于商业赋能的另一重思考。空间的主体架构,以环绕型动线,将展示的主动权完全交由服装成衣的展示,以及设计理念的传达。及至此处,品牌,产品,调性等多元维度的识别体系,在空间中一一传达徐徐展开。

Expansive layout and the black, white, and grey color scheme are another important consideration in design, serving as a way to enhance the commercial value of the space. The main structure of the space is designed with a surrounding circulation, giving full control of the display of clothing and the communication of design concepts to the exhibition itself. At this point, the recognition system of the brand, products, and tone are gradually unfolded in the space.

02

体块

BLOCK

▲爆炸图丨Exploded View

▲展陈区丨Exhibition Area

基于WANG FENG产品系列的婚纱和礼服两大类别,设计使用空间体块穿插的手法,自然勾勒出两大展示体系的聚焦。纵横交错的体块阵列,消解了传统橱窗展示的秩序,让品牌更自由、更近人。

Based on the two major categories of wedding dresses and formal dresses in the WANG FENG product line, the design uses the technique of interlacing space blocks to naturally outline the focus of the two major display systems. The crisscrossing array of space blocks dissolves the traditional order of window displays, making the brand more free and approachable.

▲展陈&体块丨Exhibition&Block

体块的速写,是设计提取自品牌精神的灵感。建筑几何的干净利落,是设计师用显性手法致意品牌型格,这一创意脉络以结构,材质,色彩等被转译为空间的语言,深化融于品牌的核心内容表达,予以共和加深……

建筑美感的艺术笔触之上,空间设计与品牌的设计理念达成了高度一致。

The sketch of the spatial elements is inspired by the essence of the brand. The clean and concise geometric form pays homage to the brand's style in an explicit way. This creative concept is translated into spatial language through structure, material, and color, and is deeply integrated into the core expression of the brand, enhancing its coherence and depth.

The artistic strokes of architectural aesthetics have brought the spatial design into close alignment with the brand's design philosophy.

▲展台局部丨Part of the booth

在设计的构想里,体块承担着多元维度的使命。格局开阖自然富有变化,通过框景,界定等多种结构手法,界定空间秩序,区隔功能边界,制造内在旋律。

In the design concept, the use of solid blocks serves multiple purposes. The layout is open and natural, full of variations. Various structural techniques such as framing and delineation are used to define spatial order, demarcate functional boundaries, and create an internal rhythm.

▲边柜展陈区丨Side cabinet display area

设计循序渐进走向另一条价值赋能的解题思路。视觉成为引导心理的暗语,无需标注,便梳理出共识的动线,去影响人在其中的观感,体验,以及行为。

The design gradually progresses towards another problem-solving approach of value empowerment. Visuals become the silent language that guides the psyche, without the need for labeling, it outlines a consensus of movement, influencing people's perception, experience, and behavior within the space.

▲办公室丨office

▲休闲区丨Lounge Area.

在以品牌调性和产品主角为展示核心的主场外,洽谈,试衣,办公等属性自发退居幕后,走向更私密的藏与现,是体系下的另一重成全。两个系统互为顺承,互不干扰,和谐共融于同一时空下。

Retreating into a more private and intimate space beyond the main exhibition area, where the brand's tone and products take center stage, is another aspect of the design system. Attributes such as negotiation, fitting, and office work naturally take a step back and give way to the hidden and present space, creating a complementary dual system. The two systems complement each other without interfering with each other, harmoniously coexisting in the same space and time.

03

深远

FAR-RECHING

▲细节图丨Detail drawing

体块交叠出多维立体的空间效果,几何美感之外,人在其中的互动性和视觉转换,营造出意境深远的感官变量。当人处于空间不同的位置时,与体块角度自然而成的视觉透视,带来不同的感官差异。虚实有度,进退随心。

The overlapping of the geometric blocks creates a multidimensional and three-dimensional spatial effect. Beyond the aesthetic beauty of the geometry, the interactivity and visual transformation experienced by people within it creates a profound sensory experience. As people move to different locations within the space, the visual perspective naturally created by the angles of the blocks brings about varying sensory differences. The balance between solid and void is carefully considered, allowing for freedom of movement and choice.

▲细节图丨Detail drawing

阳光是空间的最好的调光师,设计师妙手偶得的留白与透空,让出光线与婚纱互动的舞台。

Sunshine is the best lighting designer for spaces. The white space and transparency achieved by the designer's skillful hands provide a stage for the interaction between light and wedding dresses.

▲细节图丨Detail drawing

局部造境,皆是为了烘托品牌的气质与其中产品的定格。无论视觉的焦点和边缘如何变化,每一款礼服都以恰到好处的姿态出现在观者视线之中,不徐不疾,优雅怡然。设计以减法玩转了视觉的艺术,却始终精准拿捏主次关系,回归到赋能商业的本质逻辑。

The localized design aims to highlight the brand's temperament and product positioning. Regardless of how the visual focus and edges change, each dress appears in the viewer's sight with a perfect posture, calm and elegant. The design employs the art of subtraction to play with the visual, but always accurately grasps the primary and secondary relationships, returning to the essence of empowering business.

◉ "WANGFENG”礼服展示丨"WANGFENG" dress display

▲“乘风破浪的姐姐”舞台礼服丨"Sister in the Wind and the Waves" stage dress

▲Angelababy 精灵装丨Angelababy Elf clothing

▲助力黄奕、杨千嬅、江映蓉、孟佳、李菲儿、贾青等硬照服装丨Assisting Huang Yi, Miriam Yeung, Jiang Yingrong, Meng Jia, Li Feier, Jia Qing and other celebrities with outfitting for photo shoots.

项目信息

PROJECT INFORMATION

项目名称:WANG FENG 礼服展厅设计

Project Name: WANG FENG COUTURE Showroom Design

项目地点:上海

Project location: Shanghai

项目面积:约600㎡

Project area: about 600 ㎡

设计机构:更新设计

Design Institute:: Update Studio

委托方:上海曼可服饰有限公司

Entrusting Party: Shanghai Manke Clothing Co., Ltd

主设计师:周游

Chief designer: Zhou You

设计团队:廖金燕、胡翚羽、谭云龙

Design Team: Liao Jinyan, Hu Huiyu, Tan Yunlong

撰稿文案:清歌传媒

Script Editiont: Qingge Media

摄影师:LLAP建筑摄影

Photographer: LLAP architectural photography

设计师简介


周游于2015年创办更新设计。公司专注商业空间全案设计,服务于商业实体空间的消费升级和更新迭代。并以零售空间为入口,整合餐饮、娱乐等其他业态,为商业地产项目提供一整套的全案设计服务。在保持自身更新迭代的前提下,更新设计立志于将新事物和新方法融入到设计之中,用更新的理念来更新城市。并充分应用跨界的思维让作品发挥更大的设计价值、经济价值和社会价值。

奖项经历:

2015年度OTEC北京朝阳海外学人创业大会优秀项目

2015年北京国际设计周751国际设计节最佳公共装置奖

2015年北京国际设计周751国际设计节照明装置入围奖

2015年度谷德网10位年轻设计代表

2016年度年中国设计星年度总决赛亚军

2016年度中国(北京)室内设计新势力

2018年度Generation T新锐先锋

2018年德国标志性设计大奖ICONIC AWARD至尊奖

2018年德国国家设计大奖German Design Award

2018年红棉奖中国设计奖室内设计奖

2018年度IIDA展陈类空间全球卓越设计大奖

2018年度IAI最佳零售空间设计大奖

2018年度40 UNDER 40中国设计杰出青年

2018年度中国新商业空间大奖

2019年度意大利A’Design Award

2019年度IDA展陈类空间银奖

2019年度iF设计大奖室内建筑类最佳项目

2019年度世界青年设计师全球总冠军

2020年荷兰FRAME大奖最佳酒吧

2022年胡润百富最受青睐的华人设计师

2022年时尚芭莎设计大赏年度杰出设计师

综艺经历:

《梦想改造家》

《极速焕新家》

相关推荐
热点推荐
中央巡视组进驻,陈敏尔、徐麟、陈刚、赵一德、郝鹏表态

中央巡视组进驻,陈敏尔、徐麟、陈刚、赵一德、郝鹏表态

新京报政事儿
2025-07-18 20:44:22
宗庆后遗产案新进展,这次国资大股东不忍了!

宗庆后遗产案新进展,这次国资大股东不忍了!

金融界
2025-07-18 18:33:58
马云骑行带火杭州西湖夜骑,同款自行车线下卖断货,同款运动鞋多尺码缺货

马云骑行带火杭州西湖夜骑,同款自行车线下卖断货,同款运动鞋多尺码缺货

极目新闻
2025-07-18 22:40:19
男子别停摩托车后续:前同事透露更多,平时就嚣张,开会时也吵架

男子别停摩托车后续:前同事透露更多,平时就嚣张,开会时也吵架

奇思妙想草叶君
2025-07-18 18:52:03
特朗普举着孩子照片,对哭泣的母亲承诺:我相信中国会执行死刑的

特朗普举着孩子照片,对哭泣的母亲承诺:我相信中国会执行死刑的

江平舟
2025-07-18 12:34:25
企业老板开房车去岗仁波齐 在拉萨之歌门口去世,疑劳累饮酒高反

企业老板开房车去岗仁波齐 在拉萨之歌门口去世,疑劳累饮酒高反

史行途
2025-07-17 22:30:09
惊悚黑匣子录音曝光:印度航空171号班机坠毁前,机长行为引发强烈关注

惊悚黑匣子录音曝光:印度航空171号班机坠毁前,机长行为引发强烈关注

华人生活网
2025-07-19 01:29:38
暴走团是门大生意!一个团上千人,组织者靠卖春夏秋冬团服赚钱…

暴走团是门大生意!一个团上千人,组织者靠卖春夏秋冬团服赚钱…

火山诗话
2025-07-19 05:53:32
《你行!你上!》被观众强烈要求下架,理由很一致:挂羊头卖狗肉

《你行!你上!》被观众强烈要求下架,理由很一致:挂羊头卖狗肉

卷史
2025-07-18 18:42:27
不到72小时,杜建英同学“底裤”都被扒光了!网友:难怪向太骂你

不到72小时,杜建英同学“底裤”都被扒光了!网友:难怪向太骂你

大笑江湖史
2025-07-18 21:04:16
网传杭州水务集团刘某某接驳下水排污管网后潜逃,假的!

网传杭州水务集团刘某某接驳下水排污管网后潜逃,假的!

都市快报橙柿互动
2025-07-18 23:21:39
宗庆后为何爱睡女下属

宗庆后为何爱睡女下属

不正确
2025-07-18 17:58:01
刘慧被查!曾任宁夏自治区主席,是二十大以来落马又一女正部

刘慧被查!曾任宁夏自治区主席,是二十大以来落马又一女正部

南方都市报
2025-07-18 13:43:27
苏超场外最大“显眼包”,闷声拿走200亿

苏超场外最大“显眼包”,闷声拿走200亿

金错刀
2025-07-18 17:35:50
杭州粪水事件,可悲的是他们到现在还不明白民众为何愤怒

杭州粪水事件,可悲的是他们到现在还不明白民众为何愤怒

清书先生
2025-07-18 16:39:56
直到宗庆后人设崩塌,才懂赌王临终前,把私生子交给何超琼含金量

直到宗庆后人设崩塌,才懂赌王临终前,把私生子交给何超琼含金量

揽星河的笔记
2025-07-18 22:29:50
宗庆后被曝有7子,看了宗馥莉为他立的墓碑,才知道她早就布局了

宗庆后被曝有7子,看了宗馥莉为他立的墓碑,才知道她早就布局了

麦大人
2025-07-18 12:05:16
极端高温致河南室内大量蚊子被热死

极端高温致河南室内大量蚊子被热死

鲁中晨报
2025-07-18 09:16:05
55岁滕哈赫麻了!药厂首秀1-5耻辱,对手是一群孩子 嘴硬:不在乎

55岁滕哈赫麻了!药厂首秀1-5耻辱,对手是一群孩子 嘴硬:不在乎

风过乡
2025-07-19 06:02:01
特朗普宣布中国成为美国盟友,提供195亿大单以解决技术难题

特朗普宣布中国成为美国盟友,提供195亿大单以解决技术难题

优趣纪史记
2025-07-18 22:48:53
2025-07-19 09:48:49

家居

简构智居 现代功能美学

头条要闻

牛弹琴:点起的火烧到自己身上 特朗普的最大麻烦来了

头条要闻

牛弹琴:点起的火烧到自己身上 特朗普的最大麻烦来了

财经要闻

娃哈哈争产大战:杜建英的进击

体育要闻

夏联-杨瀚森8+8+5+3帽 开拓者大胜火箭

娱乐要闻

王琳自曝被儿子打,承认自己水性杨花

科技要闻

凌晨,OpenAI重磅更新,Manus们算白忙活吗

汽车要闻

售30万?方程豹钛7高配版有激光雷达/车载无人机

态度原创

教育
数码
亲子
时尚
本地

教育要闻

现在大学生就业压力,不是大,是非常大

数码要闻

华硕 8 月发售 32 英寸6K ProArt PA32QCV显示器

亲子要闻

健康 | 男孩1年长高10厘米!家长却愁坏,医生提醒

15件甜撩系睡衣!纯欲又少女,根本顶不住!

本地新闻

换个城市过夏天 | 谁打翻了潍坊的调色盘?

无障碍浏览 进入关怀版