永创设计｜成都潮流新地标引领Z世代风尚

2024-07-24 11:52

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与COSMO共享同一业主方的GOGOEGO，其前身可追溯至2009年潮流地标EGO（壹购潮流广场）。历经十四余载的沉淀，业主方决定对其进行旧改，从建筑立面的重塑，到精准聚焦新兴消费客群，与Z世代建立用户连接，再到全面焕新的品牌VI系统，最终孕育出GOGOEGO这一潮流新宠。GOGOEGO继承了EGO的潮流基因，成为继COSMO之后，又一个引领潮流风尚的地标。设计师：黄冠州 WingDesign永创设计创始人

永创设计｜成都潮流新地标引领Z世代风尚

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                ,
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                   "osize": {},
                   "title": "永创设计｜成都潮流新地标引领Z世代风尚",
                   "note": "在改造前，通道呈现为紧凑的螺旋上升结构，导致大部分过道均为倾斜设计，加之宽度仅2.3米的狭窄通道与密布的格子铺布局，使得空间显得尤为拥挤且视觉杂乱。尤为突出的问题是中央楼层的低矮间距，这成为了项目亟待解决的主要痛点。",
                   "newsurl": ""
                }
            
                ,
                {
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                   "note": "",
                   "newsurl": ""
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                ,
                {
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                   "osize": {},
                   "title": "永创设计｜成都潮流新地标引领Z世代风尚",
                   "note": "此外，针对具有立面结构缺口及显著高低起伏高差的复杂建筑形态，采取了保留主体结构的策略，通过统一的VI系统强化门头设计与组合结构的手段，将原本被视为弱势的结构特征转化为项目的独特亮点与标志性元素。",
                   "newsurl": ""
                }
            
                ,
                {
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                   "simg": "http://pic-bucket.ws.126.net/photo/0010/2024-07-24/J7S23GEQPOUR0010NOS.png",
                   "oimg": "http://pic-bucket.ws.126.net/photo/0010/2024-07-24/J7S23GEQPOUR0010NOS.png",
                   "osize": {},
                   "title": "永创设计｜成都潮流新地标引领Z世代风尚",
                   "note": "腊肠狗自身较长的形态与GOGOEGO回廊式的建筑结构相契合，这种建筑特色与品牌形象之间的呼应，不仅增强了商场的空间感，还赋予了商场“年轻化”的视觉感受，进一步加深了与Z世代年轻客群的情感连接。",
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                }
            
                ,
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                   "osize": {},
                   "title": "永创设计｜成都潮流新地标引领Z世代风尚",
                   "note": "",
                   "newsurl": ""
                }
            
                ,
                {
                   "id": "J7S23C2VPOUR0010NOS",
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                   "osize": {},
                   "title": "永创设计｜成都潮流新地标引领Z世代风尚",
                   "note": "",
                   "newsurl": ""
                }
            
                ,
                {
                   "id": "J7S23ATSPOUR0010NOS",
                   "img": "http://pic-bucket.ws.126.net/photo/0010/2024-07-24/J7S23ATSPOUR0010NOS.png",
                   "timg": "http://pic-bucket.ws.126.net/photo/0010/2024-07-24/J7S23ATSPOUR0010NOS.png",
                   "simg": "http://pic-bucket.ws.126.net/photo/0010/2024-07-24/J7S23ATSPOUR0010NOS.png",
                   "oimg": "http://pic-bucket.ws.126.net/photo/0010/2024-07-24/J7S23ATSPOUR0010NOS.png",
                   "osize": {},
                   "title": "永创设计｜成都潮流新地标引领Z世代风尚",
                   "note": "位于成都市中心春熙路的巨型盒子mall，GOGOEGO与这个城市更为年轻的客群打成一片，在永创设计的精心策划下，深刻洞察反向消费时代的趋势，以高性价比、个性化与趣味性为核心，打造了一个既潮流又舒适的购物空间。一方面，顺应国潮崛起的风潮，集纳了众多新国潮品牌，为年轻消费者提供了既时尚又具品质的购物选择，实现质价比的完美平衡；另一方面，依托本土文化元素与创新体验，通过举办潮流活动、艺术展览等多样化形式，满足了年轻人对新鲜事物的好奇心和探索欲，成功拉近与年轻客群的距离。 ",
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                ,
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                   "title": "永创设计｜成都潮流新地标引领Z世代风尚",
                   "note": "",
                   "newsurl": ""
                }
            
                ,
                {
                   "id": "J7S23471POUR0010NOS",
                   "img": "http://pic-bucket.ws.126.net/photo/0010/2024-07-24/J7S23471POUR0010NOS.png",
                   "timg": "http://pic-bucket.ws.126.net/photo/0010/2024-07-24/J7S23471POUR0010NOS.png",
                   "simg": "http://pic-bucket.ws.126.net/photo/0010/2024-07-24/J7S23471POUR0010NOS.png",
                   "oimg": "http://pic-bucket.ws.126.net/photo/0010/2024-07-24/J7S23471POUR0010NOS.png",
                   "osize": {},
                   "title": "永创设计｜成都潮流新地标引领Z世代风尚",
                   "note": "潮流文化与Z世代的深度融合，在成都这座洋溢着“新、包容、潮流”气息的城市中尤为突出，尤其在商场的创意VI与情感纽带构建上，展现出了前所未有的活力与魅力。",
                   "newsurl": ""
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                ,
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                   "img": "http://pic-bucket.ws.126.net/photo/0010/2024-07-24/J7S232UTPOUR0010NOS.png",
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                   "osize": {},
                   "title": "永创设计｜成都潮流新地标引领Z世代风尚",
                   "note": "",
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                }
            
                ,
                {
                   "id": "J7S231MPPOUR0010NOS",
                   "img": "http://pic-bucket.ws.126.net/photo/0010/2024-07-24/J7S231MPPOUR0010NOS.png",
                   "timg": "http://pic-bucket.ws.126.net/photo/0010/2024-07-24/J7S231MPPOUR0010NOS.png",
                   "simg": "http://pic-bucket.ws.126.net/photo/0010/2024-07-24/J7S231MPPOUR0010NOS.png",
                   "oimg": "http://pic-bucket.ws.126.net/photo/0010/2024-07-24/J7S231MPPOUR0010NOS.png",
                   "osize": {},
                   "title": "永创设计｜成都潮流新地标引领Z世代风尚",
                   "note": "Z世代，作为数字时代的原住民，随着情绪压力的增加，他们更加追求亲切可爱、无负担的表达。因此，设计团队紧密围绕Z世代的审美偏好与情感需求，选用了腊肠犬「狗狗」作为品牌形象的核心元素，构建了一条强有力的情感纽带。这一决策体现了其战略考量与创意巧思，更在多个层面发挥了重要作用。首先，从品牌视觉识别系统的角度看，腊肠狗的形象为商场提供了一个统一、易于识别的标志，广泛应用于商场内外，从标志设计到导视系统，再到各类宣传物料，确保了品牌形象的一致性和规范性，有效提升了消费者对商场品牌的识别度与记忆点，为GOGOEGO在竞争激烈的市场中构建了鲜明的身份标签。",
                   "newsurl": ""
                }
            
                ,
                {
                   "id": "J7S230H7POUR0010NOS",
                   "img": "http://pic-bucket.ws.126.net/photo/0010/2024-07-24/J7S230H7POUR0010NOS.png",
                   "timg": "http://pic-bucket.ws.126.net/photo/0010/2024-07-24/J7S230H7POUR0010NOS.png",
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                   "osize": {},
                   "title": "永创设计｜成都潮流新地标引领Z世代风尚",
                   "note": "",
                   "newsurl": ""
                }
            
                ,
                {
                   "id": "J7S22V3VPOUR0010NOS",
                   "img": "http://pic-bucket.ws.126.net/photo/0010/2024-07-24/J7S22V3VPOUR0010NOS.png",
                   "timg": "http://pic-bucket.ws.126.net/photo/0010/2024-07-24/J7S22V3VPOUR0010NOS.png",
                   "simg": "http://pic-bucket.ws.126.net/photo/0010/2024-07-24/J7S22V3VPOUR0010NOS.png",
                   "oimg": "http://pic-bucket.ws.126.net/photo/0010/2024-07-24/J7S22V3VPOUR0010NOS.png",
                   "osize": {},
                   "title": "永创设计｜成都潮流新地标引领Z世代风尚",
                   "note": "正是在这股变革的洪流中，成功打造了成都COSMO标杆门店OO与KANGOL的永创设计团队，再次操刀EGO（壹购潮流广场）的改造。区别于对传统巨型商场的革新与重塑，GOGOEGO颠覆了以往模式化的商业体验框架，转变为自营业商业模式，将其重新定义为「潮流超市」。“潮流”的定位来源于风格属性更适合Z世代，“超市”的定位希望在人货场的场景上更加符合沉浸式消费，潮流风格的单品琳琅满目，可以像宜家一样沉浸式的打卡、体验、种草。",
                   "newsurl": ""
                }
            
                ,
                {
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                   "img": "http://pic-bucket.ws.126.net/photo/0010/2024-07-24/J7S22SLPPOUR0010NOS.png",
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                   "osize": {},
                   "title": "永创设计｜成都潮流新地标引领Z世代风尚",
                   "note": "",
                   "newsurl": ""
                }
            
                ,
                {
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                   "osize": {},
                   "title": "永创设计｜成都潮流新地标引领Z世代风尚",
                   "note": "",
                   "newsurl": ""
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                ,
                {
                   "id": "J7S22QFNPOUR0010NOS",
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                   "timg": "http://pic-bucket.ws.126.net/photo/0010/2024-07-24/J7S22QFNPOUR0010NOS.png",
                   "simg": "http://pic-bucket.ws.126.net/photo/0010/2024-07-24/J7S22QFNPOUR0010NOS.png",
                   "oimg": "http://pic-bucket.ws.126.net/photo/0010/2024-07-24/J7S22QFNPOUR0010NOS.png",
                   "osize": {},
                   "title": "永创设计｜成都潮流新地标引领Z世代风尚",
                   "note": "随着电子商务的蓬勃兴起，购物模式的深刻变革不仅重塑了消费格局，也直接对传统老式商场构成了严峻挑战，客流量下滑与销售额缩减成为普遍现象。在此背景下，消费者对于价格敏感度日益增强，他们愈发倾向于追求性价比与购物体验的双重满足。同时，新兴零售业态如雨后春笋般涌现，搭配灵活多变的营销策略，进一步加剧了市场竞争的激烈程度，导致如EGO（壹购潮流广场）等传统商场面临转型困境。",
                   "newsurl": ""
                }
            
                ,
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                ,
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                   "note": "",
                   "newsurl": ""
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            ]
        }

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