【雅戈尔时尚体验馆】古都里的商业更新

2024-08-01 18:19

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每个门店都是一种文化、符号语言的更新。继「赣州篇·编织」后，峻佳设计与雅戈尔再度携手，秉持着对商业、设计与新消费主义的持续思考，于千年古都郑州打造了河南首家雅戈尔时尚体验店。设计师：峻佳设计峻佳设计创始人

【雅戈尔时尚体验馆】古都里的商业更新

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                   "note": "空间设计中我们也尝试突破高级服装的应有之意，从品牌服装的本源出发，设计师以裁剪的手法，以线为迹，在不同品牌之间寻找空间的自由和舒适，通过功能、结构、材质、色彩、细节等，完成构件的分层。",
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                ,
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                   "note": "雅戈尔最具代表性的衬衫墙落位于空间的入口，每一个格间背景均以“布纹”的序列纹理雕琢，体现雅戈尔衬衫精致剪裁。以青铜文化为灵感设计的中岛展桌，木质搭配金属构件，体量轻盈，又不失艺术雅致。",
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                ,
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                ,
                {
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                   "title": "【雅戈尔时尚体验馆】古都里的商业更新",
                   "note": "空间充满了互相观望的对话，入口通过挑空改变了一、二层之间的空间关系，巧妙优化原本较低的层高压迫感，也带来上下视线之间的互动。",
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                ,
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                   "note": "错落的竖向线条仿佛精致的乐器与与明亮的橱窗形成呼应，编织成一曲无界的交响，时光凝固，线条之美缓缓流淌，营造向内探寻的秩序与稳定之美。新与旧、喧哗与宁静、当代与传统相互渗透，在葱茏绿意的掩映下，延续着精致腔调。■  外——内减法剪裁，创造空间的对话",
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                }
            
                ,
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                   "osize": {},
                   "title": "【雅戈尔时尚体验馆】古都里的商业更新",
                   "note": "定制的金属条模拟古铜质感的做旧处理，在不破坏原有砖墙的基础上，形成了一层新的表皮肌理，以时间打磨的内核为建筑“量体裁衣”，与外部街区、环境建立更好的交互连接。",
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                }
            
                ,
                {
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                }
            
                ,
                {
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                   "note": "",
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                ,
                {
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                   "title": "【雅戈尔时尚体验馆】古都里的商业更新",
                   "note": "传统城市空间的创新活化项目位于郑东新区繁华的CBD商务环线上，原建筑被用于传统地产展厅，设计首要任务是打破原场景的建筑局限，重塑店铺从外至内的零售体验，让人从街道自然走入室内，使之成为连接品牌、消费以及生活体验的游逛目的地。整体的设计逻辑由四部分构成：1.景观融合的商业建筑改造焕新；2.品牌符号与地域文化的抽译；3.空间材料与陈列的门店体系通用性；4.多品牌集合空间的视觉统一与差异化形象展示。",
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                ,
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                   "osize": {},
                   "title": "【雅戈尔时尚体验馆】古都里的商业更新",
                   "note": "布料、剪裁和轮廓，是绅装的精髓，服装空间设计亦如是。穿针引线之中，时间的绗迹悄然浮现。",
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            ]
        }

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