异规设计 | 编写新的城市人人宠生活方式

2024-09-18 17:27

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杭州西湘里文创园前身为玩具厂，位于杭州萧山老工业社区，后被整体改造成为一个复合性的创意园区。Informal异规设计希望通过此次healing pets的品牌全案设计，将那些喜爱宠物的人聚集在一起，通过人宠社区带来的温馨感和团结感来抵消城市的陌生感，相互交友与共同学习，编写新的城市人宠生活方式，推动人与人、狗与狗、人与狗共同成长。设计师：Informal异规设计 Informal异规设计

异规设计 | 编写新的城市人人宠生活方式

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                   "note": "两层空间结构入口的咖啡区设计成一个景观庭院，由内而外形成景观式连廊，打破了原本局限的室内外边界。围绕中间的一棵大树形成一个半围合式的景观入口，整体用水洗石材质包裹，自然质感不断唤醒宠物心灵深处的生命力，给空间带来新鲜活力。",
                   "newsurl": ""
                }
            
                ,
                {
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                   "osize": {},
                   "title": "异规设计 | 编写新的城市人人宠生活方式",
                   "note": "Part 04结构布局，井然有序Structural layoutOrderly and well-organized巧妙利用建筑内部层高，构建出成两层空间，在确保空间的明亮与通透的同时，空间功能对应更加多元化。整体采用三段式布局：入口的咖啡区、中间的活动区、后面的功能区。既确保了空间功能的相对独立，又保障了空间动线井然有序。",
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                ,
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                ,
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                ,
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                   "title": "异规设计 | 编写新的城市人人宠生活方式",
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                ,
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                   "id": "JCCRL4CMPOUR0010NOS",
                   "img": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRL4CMPOUR0010NOS.png",
                   "timg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRL4CMPOUR0010NOS.png",
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                   "title": "异规设计 | 编写新的城市人人宠生活方式",
                   "note": "",
                   "newsurl": ""
                }
            
                ,
                {
                   "id": "JCCRL1L5POUR0010NOS",
                   "img": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRL1L5POUR0010NOS.png",
                   "timg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRL1L5POUR0010NOS.png",
                   "simg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRL1L5POUR0010NOS.png",
                   "oimg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRL1L5POUR0010NOS.png",
                   "osize": {},
                   "title": "异规设计 | 编写新的城市人人宠生活方式",
                   "note": "",
                   "newsurl": ""
                }
            
                ,
                {
                   "id": "JCCRKU2APOUR0010NOS",
                   "img": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRKU2APOUR0010NOS.png",
                   "timg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRKU2APOUR0010NOS.png",
                   "simg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRKU2APOUR0010NOS.png",
                   "oimg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRKU2APOUR0010NOS.png",
                   "osize": {},
                   "title": "异规设计 | 编写新的城市人人宠生活方式",
                   "note": "",
                   "newsurl": ""
                }
            
                ,
                {
                   "id": "JCCRKSPUPOUR0010NOS",
                   "img": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRKSPUPOUR0010NOS.png",
                   "timg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRKSPUPOUR0010NOS.png",
                   "simg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRKSPUPOUR0010NOS.png",
                   "oimg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRKSPUPOUR0010NOS.png",
                   "osize": {},
                   "title": "异规设计 | 编写新的城市人人宠生活方式",
                   "note": "",
                   "newsurl": ""
                }
            
                ,
                {
                   "id": "JCCRKPV1POUR0010NOS",
                   "img": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRKPV1POUR0010NOS.png",
                   "timg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRKPV1POUR0010NOS.png",
                   "simg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRKPV1POUR0010NOS.png",
                   "oimg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRKPV1POUR0010NOS.png",
                   "osize": {},
                   "title": "异规设计 | 编写新的城市人人宠生活方式",
                   "note": "品牌符号与空间功能相结合，设计了一系列品牌物料、空间标识、空间图形、装置细节。入口处设计了空间宠物地图，可以更好的帮助服务对象了解品牌空间功能；并巧妙地将门把手与营业信息组合排列，形成",
                   "newsurl": ""
                }
            
                ,
                {
                   "id": "JCCRKO3BPOUR0010NOS",
                   "img": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRKO3BPOUR0010NOS.png",
                   "timg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRKO3BPOUR0010NOS.png",
                   "simg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRKO3BPOUR0010NOS.png",
                   "oimg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRKO3BPOUR0010NOS.png",
                   "osize": {},
                   "title": "异规设计 | 编写新的城市人人宠生活方式",
                   "note": "",
                   "newsurl": ""
                }
            
                ,
                {
                   "id": "JCCRKMDGPOUR0010NOS",
                   "img": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRKMDGPOUR0010NOS.png",
                   "timg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRKMDGPOUR0010NOS.png",
                   "simg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRKMDGPOUR0010NOS.png",
                   "oimg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRKMDGPOUR0010NOS.png",
                   "osize": {},
                   "title": "异规设计 | 编写新的城市人人宠生活方式",
                   "note": "",
                   "newsurl": ""
                }
            
                ,
                {
                   "id": "JCCRKKA8POUR0010NOS",
                   "img": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRKKA8POUR0010NOS.png",
                   "timg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRKKA8POUR0010NOS.png",
                   "simg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRKKA8POUR0010NOS.png",
                   "oimg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRKKA8POUR0010NOS.png",
                   "osize": {},
                   "title": "异规设计 | 编写新的城市人人宠生活方式",
                   "note": "",
                   "newsurl": ""
                }
            
                ,
                {
                   "id": "JCCRKIM4POUR0010NOS",
                   "img": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRKIM4POUR0010NOS.png",
                   "timg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRKIM4POUR0010NOS.png",
                   "simg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRKIM4POUR0010NOS.png",
                   "oimg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRKIM4POUR0010NOS.png",
                   "osize": {},
                   "title": "异规设计 | 编写新的城市人人宠生活方式",
                   "note": "",
                   "newsurl": ""
                }
            
                ,
                {
                   "id": "JCCRKGN8POUR0010NOS",
                   "img": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRKGN8POUR0010NOS.png",
                   "timg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRKGN8POUR0010NOS.png",
                   "simg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRKGN8POUR0010NOS.png",
                   "oimg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRKGN8POUR0010NOS.png",
                   "osize": {},
                   "title": "异规设计 | 编写新的城市人人宠生活方式",
                   "note": "",
                   "newsurl": ""
                }
            
                ,
                {
                   "id": "JCCRKC4EPOUR0010NOS",
                   "img": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRKC4EPOUR0010NOS.png",
                   "timg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRKC4EPOUR0010NOS.png",
                   "simg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRKC4EPOUR0010NOS.png",
                   "oimg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRKC4EPOUR0010NOS.png",
                   "osize": {},
                   "title": "异规设计 | 编写新的城市人人宠生活方式",
                   "note": "宠物饮水处Part 03品牌符号，完整体系Brand identity, complete system设计团队将服务于宠物友好的斜坡结构作为视觉符号，并结合到建筑功能上，形成从二维到三维的品牌记忆。图形通过“立体化”和“体积感”的处理，打造更强的识别性与趣味性。超级符号将人与宠物共享空间的理念与平面相融合，符号从二维平面到三维构成，再从形式语言到社区空间。符号中描绘了功能性与象征性，使品牌形象更加丰富和多维。将宠物敏感的蓝色与黄色作为品牌VI色，通过线与面的结合关系，传达出轻松活泼的时尚感。",
                   "newsurl": ""
                }
            
                ,
                {
                   "id": "JCCRK9KFPOUR0010NOS",
                   "img": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRK9KFPOUR0010NOS.png",
                   "timg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRK9KFPOUR0010NOS.png",
                   "simg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRK9KFPOUR0010NOS.png",
                   "oimg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRK9KFPOUR0010NOS.png",
                   "osize": {},
                   "title": "异规设计 | 编写新的城市人人宠生活方式",
                   "note": "水洗石空间",
                   "newsurl": ""
                }
            
                ,
                {
                   "id": "JCCRK7TDPOUR0010NOS",
                   "img": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRK7TDPOUR0010NOS.png",
                   "timg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRK7TDPOUR0010NOS.png",
                   "simg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRK7TDPOUR0010NOS.png",
                   "oimg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRK7TDPOUR0010NOS.png",
                   "osize": {},
                   "title": "异规设计 | 编写新的城市人人宠生活方式",
                   "note": "",
                   "newsurl": ""
                }
            
                ,
                {
                   "id": "JCCRK63KPOUR0010NOS",
                   "img": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRK63KPOUR0010NOS.png",
                   "timg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRK63KPOUR0010NOS.png",
                   "simg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRK63KPOUR0010NOS.png",
                   "oimg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRK63KPOUR0010NOS.png",
                   "osize": {},
                   "title": "异规设计 | 编写新的城市人人宠生活方式",
                   "note": "",
                   "newsurl": ""
                }
            
                ,
                {
                   "id": "JCCRK3P3POUR0010NOS",
                   "img": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRK3P3POUR0010NOS.png",
                   "timg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRK3P3POUR0010NOS.png",
                   "simg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRK3P3POUR0010NOS.png",
                   "oimg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRK3P3POUR0010NOS.png",
                   "osize": {},
                   "title": "异规设计 | 编写新的城市人人宠生活方式",
                   "note": "",
                   "newsurl": ""
                }
            
                ,
                {
                   "id": "JCCRK1JCPOUR0010NOS",
                   "img": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRK1JCPOUR0010NOS.png",
                   "timg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRK1JCPOUR0010NOS.png",
                   "simg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRK1JCPOUR0010NOS.png",
                   "oimg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRK1JCPOUR0010NOS.png",
                   "osize": {},
                   "title": "异规设计 | 编写新的城市人人宠生活方式",
                   "note": "Part 02自然肌理，自然而然Natural texture, natural approach营造建筑的自然质感，将水洗石、砾石混凝土、马蹄石、肌理漆和海洋板等材料并置，使用天然材料让整体建筑具有生命力。粗糙的水洗石被应用在室内吧台、座位与地面等地方，营造出自然的拙朴感。砾石混凝土的地面和灰色水洗墙面相呼应，继续深化空间自然的户外感。粗糙的材质可以起到宠物防滑的作用，也具有户外自然材料的耐用性和耐污性。采用拼色海洋板构建整个空间墙面零售系统和活动家具体系，营造出亲切温馨的空间氛围，与原始木构屋顶相辅相成。这些材料的巧妙选用，随着时间推移而自然风化的肌理，则进一步增强了建筑质感。",
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                }
            
                ,
                {
                   "id": "JCCRJVQ1POUR0010NOS",
                   "img": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRJVQ1POUR0010NOS.png",
                   "timg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRJVQ1POUR0010NOS.png",
                   "simg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRJVQ1POUR0010NOS.png",
                   "oimg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRJVQ1POUR0010NOS.png",
                   "osize": {},
                   "title": "异规设计 | 编写新的城市人人宠生活方式",
                   "note": "",
                   "newsurl": ""
                }
            
                ,
                {
                   "id": "JCCRJTMDPOUR0010NOS",
                   "img": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRJTMDPOUR0010NOS.png",
                   "timg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRJTMDPOUR0010NOS.png",
                   "simg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRJTMDPOUR0010NOS.png",
                   "oimg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRJTMDPOUR0010NOS.png",
                   "osize": {},
                   "title": "异规设计 | 编写新的城市人人宠生活方式",
                   "note": "",
                   "newsurl": ""
                }
            
                ,
                {
                   "id": "JCCRJQV8POUR0010NOS",
                   "img": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRJQV8POUR0010NOS.png",
                   "timg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRJQV8POUR0010NOS.png",
                   "simg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRJQV8POUR0010NOS.png",
                   "oimg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRJQV8POUR0010NOS.png",
                   "osize": {},
                   "title": "异规设计 | 编写新的城市人人宠生活方式",
                   "note": "Part 01新旧交织，流动开放The new and the old interweave for a fluid and open space建筑场地条件决定了整体空间的设计基调，Informal异规设计秉持可持续性的设计理念，总体建筑的改造方向围绕新与旧的关系展开，保留原始建筑结构有价值的地方，将屋顶的主体结构裸露出来，植入新的结构贯穿连接，形成新旧交织的空间感。新旧空间的体块融合，营造出流动与开放的空间关系。",
                   "newsurl": ""
                }
            
                ,
                {
                   "id": "JCCRJOO4POUR0010NOS",
                   "img": "http://pic-bucket.ws.126.net/photo/0010/2024-09-18/JCCRJOO4POUR0010NOS.png",
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                   "osize": {},
                   "title": "异规设计 | 编写新的城市人人宠生活方式",
                   "note": "",
                   "newsurl": ""
                }
            
            ]
        }

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