桐话空间 | 木美术馆，重塑品牌体验空间

2024-09-23 14:28

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在全球经济放缓的大背景下，零售业正在经历深刻的变革，从单一的商品销售转变为注重体验以及建立与消费者的情感链接。项目的最初的定位为品牌木地板的品牌展厅，设计师希望能够让空间超越传统单向的陈列与售卖功能，围绕顾客体验，以品牌核心价值为基础，结合美术馆的设计理念，打造出一个集情感体验与独特场景精神于一体的沉浸式展厅，让人们在空间中欣赏木地板之美的同时，也能更深层次地感受到品牌所期望传达的文化内涵与价值观。这一次的尝试，也标志着我们正向着策展型商业模式迈出重要一步。设计师：张通上海桐话建筑设计有限公司设计总监

桐话空间 | 木美术馆，重塑品牌体验空间

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                   "note": "入口处设置的灰空间，配合汀步的设置，让进入的速度被放缓，心也由此慢了下来，整理好再次进入，既起到了过渡空间的作用，又刻意让内与外的主题保持了距离，增强了空间的私密性与层次感。",
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                   "note": "中国传统的宇宙与哲学观中坚持的天圆地方对中国传统古建格局形成了深远的影响，如今设计师又通过现代的设计手法将这种传统的建筑美学重新演绎，不仅充分呼应了中国文化中“圆”的象征意义——即完美、完整、和谐与永恒，也寓意着天人合一的哲学思想。02.环形动线Circular Circulation",
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                ,
                {
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                   "simg": "http://pic-bucket.ws.126.net/photo/0010/2024-09-23/JCPDCDA0POUR0010NOS.png",
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                   "title": "桐话空间 | 木美术馆，重塑品牌体验空间",
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                ,
                {
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                   "osize": {},
                   "title": "桐话空间 | 木美术馆，重塑品牌体验空间",
                   "note": "项目位于北京，设计师希望以空间回应北京这座城市的文化特征，将在地文化元素融入到空间设计之中。受到北京天坛祈年殿的启发，设计师在原本矩形的空间内部置入了一个圆筒形结构，围绕这个体量，空间被简洁的切分为了“内圆外方”的空间格局。",
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                ,
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                   "note": "",
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                ,
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                ,
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                   "title": "桐话空间 | 木美术馆，重塑品牌体验空间",
                   "note": "",
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                ,
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                   "osize": {},
                   "title": "桐话空间 | 木美术馆，重塑品牌体验空间",
                   "note": "01.天圆地方Round Heaven, Square Earth",
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                   "note": "",
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            ]
        }

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