吴为：雅融轩·淮扬菜北辰荟店-策略餐饮

2025-03-20 14:37

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删繁就简，以朴为丰做淮扬风味与现代商业间的摆渡以精准的自然人文片段创造记忆锚点以复合体验场景撬动商业价值，夯实品牌形象设计师：吴为 IN.X屋里门外创始人

吴为：雅融轩·淮扬菜北辰荟店-策略餐饮

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                   "note": "从天花斜垂入茶亭的古松，江南的山水线索通过细腻的草木石贯穿。盆景、太湖石、雀鸟、文房、瓶插更将淮扬一带古老的生活情致一点点编织进来。",
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                   "note": "若不经过茶亭，沿内嵌的吧台直接通往包房区，则是另外一种体验。LED屏与粗粝的毛石、纤柔的植物白描出一种数字江南的活力。",
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                   "title": "吴为：雅融轩·淮扬菜北辰荟店-策略餐饮",
                   "note": "入口的卡座休息区恰好在茶亭一角，茶艺展示与稍远处散座区的客人低语构成了温婉江南与浓浓烟火的杂糅场景。茶亭前的散座区在需要时可以转换为三桌的小型宴会厅。",
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                ,
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                   "title": "吴为：雅融轩·淮扬菜北辰荟店-策略餐饮",
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                ,
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                   "title": "吴为：雅融轩·淮扬菜北辰荟店-策略餐饮",
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                   "note": "近10米长的备餐台兼有视觉陈设、功能区隔、收银等功能。江南旧景一物一现，竹帘设于夹胶玻璃内，竹影映月光摇曳，在极小的场景尺度里，时间减缓，软语低喃。移门关闭时，当观看的视角转换，散座区是院落，亭子则是回廊与室内的连接，内外的关系被刻画出来，空间层次陡然丰满。",
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                   "osize": {},
                   "title": "吴为：雅融轩·淮扬菜北辰荟店-策略餐饮",
                   "note": "由于餐厅可用空间是一个不规则的狭长U型，无论是场景、功能分布还是动线关系都容易松散而单一。于是，设计师从江南水系市井中提取亭子和回廊元素重新处理场景关系，串联起展示区、两组散座区和十间包房，使整个空间体验充满画舫游船诗酒茶花的妙趣，原本的空间结构亦成为乐趣的一部分。",
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                   "title": "吴为：雅融轩·淮扬菜北辰荟店-策略餐饮",
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                ,
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                   "osize": {},
                   "title": "吴为：雅融轩·淮扬菜北辰荟店-策略餐饮",
                   "note": "空间关系旱地行船，且游且驻",
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                   "title": "吴为：雅融轩·淮扬菜北辰荟店-策略餐饮",
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                   "osize": {},
                   "title": "吴为：雅融轩·淮扬菜北辰荟店-策略餐饮",
                   "note": "亭子与热闹的散座区、向深处指引的廊道、狭长的多功能备餐台在进入的刹那点亮了整个餐厅的多个视觉焦点。《扬州画舫录》中＂水则帆樯林立，陆则酒肆茶寮＂的市井肌理此时有了现代空间的映照。由明清到现代，由江南到北地，风物删繁就简、气韵互文重生。",
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                   "title": "吴为：雅融轩·淮扬菜北辰荟店-策略餐饮",
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                ,
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                   "title": "吴为：雅融轩·淮扬菜北辰荟店-策略餐饮",
                   "note": "绕行庭角水景，除自然取材外洁净的灰色立面几乎不饰一物，穿行而入，眼前景致随转——设计师以细木廊柱撑起加建的木制地台与顶，完成一座嵌入场景开端的茶亭，而亭作为场景转换的线索，随着食客踏上步入、踏出离开实现了在一个开敞空间中移步异景的游园转换。",
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                   "oimg": "http://pic-bucket.ws.126.net/photo/0010/2025-03-20/JR3OKLVHPOUR0010NOS.png",
                   "osize": {},
                   "title": "吴为：雅融轩·淮扬菜北辰荟店-策略餐饮",
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                ,
                {
                   "id": "JR3OKKG8POUR0010NOS",
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                   "oimg": "http://pic-bucket.ws.126.net/photo/0010/2025-03-20/JR3OKKG8POUR0010NOS.png",
                   "osize": {},
                   "title": "吴为：雅融轩·淮扬菜北辰荟店-策略餐饮",
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                ,
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                   "oimg": "http://pic-bucket.ws.126.net/photo/0010/2025-03-20/JR3OKIH9POUR0010NOS.png",
                   "osize": {},
                   "title": "吴为：雅融轩·淮扬菜北辰荟店-策略餐饮",
                   "note": "",
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                ,
                {
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                   "osize": {},
                   "title": "吴为：雅融轩·淮扬菜北辰荟店-策略餐饮",
                   "note": "淮扬菜系所在地域，境内河纵交叉，湖荡星罗——“春有河豚夏有鲥，秋有肥蟹冬有鲫”，难以胜数的时令水鲜成就其盛名。水，是淮扬菜系和整个空间的题头。未入餐厅前，食客便能见瘦水蜿蜒，绕庭角而消隐，灯光垂目处，墙垣上竹影窸窣似有江南晚风拂过。纤巧水景是餐厅与商场公共区之间柔软的切换，在尺度极小的范围里，设计师利用迂回的结构处理和叠错的自然小景营造出江南亭台、水榭、人家的氛围切片，如一段令人心驰的剪影，静待步入。",
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                   "osize": {},
                   "title": "吴为：雅融轩·淮扬菜北辰荟店-策略餐饮",
                   "note": "氛围渲染淮扬旧影，北地新生",
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                ,
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                   "osize": {},
                   "title": "吴为：雅融轩·淮扬菜北辰荟店-策略餐饮",
                   "note": "《太平寰宇记》载，扬州城＂自唐至明清，茶亭水榭星列，凡宴必伴曲艺＂。2025年初，雅融轩北辰荟店以全新视觉空间重建其之于北京、之于淮扬的叠映印象：古雅、简净、志趣、鲜味。IN.X屋里门外更是将淮扬菜＂一物各献一性，一碗各成一味＂的调和之道借空间复现，为雅融轩确立了独树一帜的品牌基因。",
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