SODA Architects believes that the commercial space in the future will be an intelligent terminal that people can enter and a brand-new integration of multimedia technology and space functions.Entrusted by Nestle, SODA Architects has built the world's first concept store for Nescafe Dolce Gusto, which is a pioneering practice of this space design concept.
In order to highlight the innovative, colorful and optimistic spirit of the brand, we regard the product itself the “capsules" as the most basic element of the space and invisibly integrate the interactive media technology. We have designed a unique multimedia " pixel gate" and " invisible screen" for Nestle.
15颗胶囊被放入透明的亚克力盒子，砌出一面胶囊墙，15 capsules were placed in transparent acrylic boxes to build a capsule wall
面对淮海路的这扇3米 x 3米的多彩“像素大门”，共由3000颗多趣酷思胶囊组成，其中约1000颗的白色胶囊中被置入可编程的LED灯珠，通过程序呈现一幕幕有趣的动态图像。
The 3-meter x 3-meter colorful " pixel gate" facing Huaihai Road is composed of 3,000 Dolce Gusto capsules, of which about 1,000 white capsules are filled with programmable LED light beads to present interesting dynamic images through programs.
空间中部是如雕塑基座般纯粹白色的圆柱展台，in the middle of the space is a pure white cylindrical exhibition stand like a sculpture base
Inside the space, strips of " colored ribbons" composed of capsule boxes and translucent mirror walls are used as decorations. The " color ribbon" extends from one wall to the ceilling, and through the reflection of translucent mirror surface, the whole space is wrapped in the bright color of the capsule, thus enhancing the visual experience of the originally narrow space.
When people approach the translucent mirror in the room, they will suddenly find the floating multimedia images on it. In fact, this is an " invisible" interactive display screen hidden behind the mirror, turning the mirror wall into a " giant screen" that can be touched.
Mirror wall not only has the function of reflection, but also acts as a medium of communication, increasing the versatility of the wall and providing people with a brand-new space experience.
Project: Nescafe Dolce Gusto store / Company: SODA Architects / Lead Designer: Jiang.Yuan& Song.Chen / Design Team: Chen.Fei, Liu.Panpan, Qiang.Zhiwen, Wang.Shan,Hao.Zhiyuan, Wang.Yueha, Shi.Mingchunjian, Chen.Xinru / Project Location: No.575Huaihaizhonglu, Shanghai, China / Gross Area: 40m? / Design & Completion Year: 2018 / Constructor: Shanghai RED Marketing Services CO.,Ltd / Main Material: Acrylic,Dupont Corian,Precast quartz terrazzo / Interactive New Media Copperation: Blackbow / Photo Credits: Chen.Xiyu / Website: www.soda.archi / Contact: email@example.com