logon design新作 | 泓晟国际中心 – 甲级写字楼更新催生资本试验场

泓晟国际中心位于北京市东城区东二环央企大道，是这一核心区位内的地标型甲级办公楼宇。 在与AEW, 弘毅投资的紧密合作之下，罗昂以提升资产价值为核心目标，遵循well金级标准， 对于楼宇进行了全面设计。更新后的泓晟国际中心已经成为了该区域品质、活力、健康的办公与零售空间典范。

Hexa International Plaza is the Grade A office located in downtown Beijing on the second ring road. AEW, HONY Capital and logon.design worked closely redesign the interior space and to achieve the AEI (Asset Enhancement Initiative) goal of HEXA International Plaza, providing high quality office and retail spaces for central Beijing. Meanwhile, Hexa International Plaza is certificates as WELL Gold which focus on the healthy working environment.

项目评估与品牌重塑

Project Evaluation and Rebranding

北京泓晟国际中心工程基础尚佳，建筑结构和外立面状态良好。但随着建筑全生命周期的推进，建筑设施、材质、照明等条件已经难以满足当下新兴办公需求，迫切需要进行改造升级。

The Hexa building structure and facade are in good condition. However, reviewing the building life cycle, the overall facilities, materials and lighting have been unable to meet the needs of the new workplace. There is an urgent need for building renovation. 

围绕“央企大道需要什么样的崭新办公地标?甲级写字楼更新适合什么样的更新手 段?” 这一核心问题，logon 罗昂设计基于区位特征、环境特点、建筑特性的分析，从用 户使用需求出发，构建了系统化的升级策略，重新塑造室内空间，打造多元复合的全生态 办公场所。

Based on the analysis of the location, context and the building, logon.design answered the questions of “What kind of new office landmark does central CBD need? What kind of updating approach for Grade A office?”. The team prioritized the modernization and upgrading strategies and redesigned the interior space to create an ecological office space.

六边形设计元素

Hexagon Element

基于建筑外形与室外广场形态特征，结合道家六和思想、自然能量、人际交往理论等主张，设计确定了六边形这一核心设计元素。大胆地将中庭造型拓展为六边形，于一边设计地下层至三层通高的挑空景观墙，并选取中国传统建筑中常用的木结构和六边形元素作为墙体元素。

Derived from the shapes of the buildings and surrounding plaza, the hexagon was selected as key identity element. Not only is the new extended void shaped as hexagon, but also the new feature wall ranging from basement up into the lobby features an organic wooden texture comprised of hexagons.

特色景观墙赋予公共空间自然、温暖、舒适的氛围感。升级后的大堂也成为泓晟国际中心及周边楼宇人群休憩与交往目的地，为员工、访客和社群全天候享受阳光或设施提供新场所。

This feature wall creates a natural and a warm, comfortable atmosphere for all public spaces. Both at day and night the upgraded lobby is the new landmark for the building and the surroundings, welcoming employees, visitors and neighbors alike to visit and enjoy the sunlight or the facilities.

楼宇更新理念

Renovation Concept

资产提升策略从优化公共空间开始，南北出入口改造进一步提升了楼宇可达性，中庭向地下层的延伸，让阳光充盈到地下层在内的各层空间，进一步激活空间价值。

The AEI started with the public spaces, enhancing accessibility from north and south plazas, and extending the atrium and daylight all the way down to the basement floor.

12 层通高的阳光中庭空间，模糊了室内室外空间的界限，让建筑可以与外部环境和天气对话，赋予了室内空间灵动与变化的可能。

The key feature of the building is the overlapping of exterior and interior spaces, providing atriums filled with daylight for public spaces and integration with the surroundings.

二层大堂设计访客休息区和客户会议区，可以停留享受阳光、咖啡与茶点，让等候空间变成了惬意的休憩空间。

A new vistor lounge and customer experience lounge has been installed in the second floor lobby.

新激活的地下层在 12 层挑高的中庭花园，设置了设施、零售和餐饮空间，同时兼具艺术展览与活动功能，带来了空间的多元活力。

The newly activates B1 spaces will be filled with facilities, retail and F&B spaces, located around the new sunken garden in the center of the now 12 floors high lobby.

入口优化落客区、雨棚、临时停车场和现代景观元素，为访客提供了的全新到达体验感。

An upgraded entrance situation provides a new arrival experience. The new entrance provides a state of the art drop off area. Protection from weather, temporary car parking and modern landscape elements welcome visitors.

用户优先的舒适办公空间

User Centered Comfortable Workplace

办公标准层室内进行了升级，提升层高、改进光照、提升舒适度，以适配高标准客户的空间需求。

The office floors were upgraded to maximize net floor height, daylight penetration and user comfort.

标准层样板区，打造灵活的会议和活动空间。

Flexible space for meetings and event.

可持续健康楼宇

Sustainable and Wellness Building

大量创新智能系统的引入，让泓晟国际中心在智能与健康方面上有着无可比拟的示范性地位，如免接触式电梯管理系统、门禁系统、自动照明系统、所有空间无障碍系统等。

User health in challenging times was implemented by means of touchless lift access, door opening systems, automated lighting and barrier free access of all spaces.

细节与材质精益求精，获得WELL金级认证。楼宇通过公共空间与办公空间的升级，为办公人士提供便捷舒适、健康安全的工作环境。材料选取白色印花玻璃、浅色石砖、反射材料，结合尊重本土特色的木质元素等，实现现代化升级的同时，打造会呼吸的建筑。

User comfort, quality and a healthy indoor work environment were achieved by the upgrade of public and office spaces. Materials like white printed glass, light color stone tiles, combined with wooden elements and the WELL certification provide a highly competitive, comfortable and healthy working environment.

北京泓晟国际中心历经打磨完成华丽转身，晋升为东二环具有国际标准的高品质甲级办公楼宇。

Hexa International Plaza has been upgraded to become a high-quality Grade A office building with international standards in the central of Beijing.