AI不会告诉你，2025年影响中国的四大设计趋势

从量到质，企业设计研发的提速增效好工具

根据我们的实战经验，企业设计研发常见的问题包括：

没有时间做趋势研究，

担心花时间做趋势研究见不到成效，

做趋势研究的人力成本高，

左脑和右脑打架，难以共享一套语言，

设计难以转化为营销，

......

自2013年起，中国市场潮流风向标和前瞻思维的知名工业设计公司YANG DESIGN每年发布预测未来趋势的《中国设计趋势报告》，至今已成为针对中国市场权威的设计趋势报告，并在数十个领域促成了诸多成功的产品应用和开发。我们的《中国设计趋势报告》主要为企业解答以下问题：

怎样的产品设计是符合未来市场的趋势？

影响趋势的因素有哪些？

哪些趋势适合中国的市场，可以被企业读懂、被中国消费者认可？

中国市场上有哪些创新品牌和材料制作商值得关注？

适合未来的色彩、材料、工艺趋势和关键词有哪些？

趋势分别适合哪些消费群和场景？

从量的积累到质的跃变，消费者对新产品的快速认知和接受度正在重塑产品市场，创新已成为品牌生存与发展的关键。如何洞察设计的未来趋势，成为了每个企业家和设计师的必修课。我们用十一年实战经验浓缩成《中国设计趋势报告》，正是您在这场竞争中不可或缺的指南。汇集219个以上大数据，超过86页，共374张以上前瞻图片和图表视觉化呈现，揭示最新中国消费与设计趋势。

四大趋势主题是四套面向未来的新品概念策划方案

在第十一册中国设计趋势报告中， YANG DESIGN提出了四大趋势：十雅、宝藏角落、数字寒武纪、共生关系。并以丰富的案例和CMF设计手法分析对四个趋势展开说明，四大趋势也是四套面向未来的新品概念策划方案。

（插入四大趋势视频）

十雅

重拾古人的优雅爱好，在复古五感体验中完成心灵排负。

古人有“十雅”：品茗、酌酒、焚香、莳花、抚琴、对弈、听雨、读书、侯月、寻幽。

现代的雅士们在家中寻求宁静。雅室不仅是居所，更是精神的角落，让人们在喧嚣中找到五感放松的空间。

宝藏角落

珍藏旅行中的鲜活触动。

是什么诱惑我们离开舒适的家？旅行中让我们珍藏的，往往是某个瞬间的触动：一顿烟火气美食、一场表演狂欢、一个有故事的民俗手艺，或者是转角处的风景。

数字寒武纪

技术变革催生新的美学价值，如同寒武纪新物种般爆发。

在经济放缓的当下，科学技术成为人们期待改变未来的新源动力。我们正在经历一场技术上的寒武纪大爆发，出现复杂的新物种和生态系统。新的科学发现、制造技术和生产工具让科技颠覆性创新，带来了规模更大、效率更高、用户体验改善、成本降低、风险可控、直接接触减少的经济新变化。

共生关系

受自然的启示，进化出互利的生存方式。

什么样的设计能启发我们进化到未来？答案很可能就在自然界中。

这些设计智能、精巧而可持续，让万物互利共生。彼此依赖，彼此影响，彼此有利。

可编辑的趋势报告资料

针对设计和研发专业人员，《中国设计趋势报告》提供了丰富数据的电子版报告下载，以及现成可用的专业色彩工具与材料实物。

《中国设计趋势报告》包含了以下研究内容：

印刷版和可供编辑的PPT格式电子版，中英翻译，

18个中国热点总结和219个大数据，

针对未来中国市场，提出4大设计趋势，

86页，共374张图片和图表视觉化呈现，

清晰可见的11年中国设计趋势历史发展轴。

浓缩中国市场动向的趋势数据

《中国设计趋势报告》浓缩中国市场动向的趋势背景，揭示影响设计趋势的多重因素。从中国市场社会文化到技术革新，全面解读，共18个热点，219个大数据，结合图文结合的案例，深入剖析后疫情时代消费者行为的变化，预测未来产品设计的新方向。

跨行业CMF转化

报告采用专属四步趋势预测法，提供针对中国市场消费者的定制化设计策略，包含跨行业色彩、材料及表面处理、图案及纹理参考，专业实战指南，助力品牌在竞争中突围。

色彩趋势：每个色彩背后都是一个故事，提供Pantone，NCS，RAL色彩编码，每个主题12个趋势色彩，共计48个流行色色盘。

材料及表面处理趋势：每个主题12种跨行业产品的材料及表面处理的图片，共计48种材料新工艺。图案及纹理趋势：每个主题12种跨行业产品的最新图案及纹理，共计48种图案纹。

独立可拆卸、方便取用的新材料实物

本册报告共24个材料实物，所有材料可被拆下用于展示、收藏和设计工作坊。附上主要材料商联系方式。精装硬皮装裱设计，所有高清彩色印刷内页可被拆下用于展示和设计工作坊。

十一年来专注研究中国设计趋势

《中国设计趋势报告》是世界上唯一 一本专注中国市场的趋势研究书，十多年来的专业趋势分析沉淀，提供权威、深入的中国市场洞察。

通过德国iF官网推荐的专属的趋势四步预测法，我们把宏观、抽象、概念性的趋势背景，转化为微观、具象、可见的设计手法，帮助品牌和企业把握未来趋势。

行业瞩目的成功转化案例

《中国设计趋势报告》已成功预测渐变色、紫色、铜绿、幻彩等在中国市场产生巨大销量的设计趋势。我们的报告结合了前沿研究与实际案例，确保理论与实践结合，助力您的品牌始终走在设计创新的前列。

Yeelight易来Pro D系列智能开关新品将中国设计趋势报告的洞察转化为具有实际应用价值的产品色彩，7色玻璃面板搭配2色底盒，带来未来系色彩革新，为智能照明行业的发展注入新的活力。

不限人数的趋势应用培训工作坊

通过预测和运用设计趋势，可以帮助企业的研发、设计、市场团队，在开拓新产品、新业务及设计服务的时候，超前于眼前的潮流，用先行者的眼光，把未来带到眼前，提前一步创造出更符合消费者需求的产品。

购买报告的企业为了有效利用本报告，除了选择在线的网络视频进行解读之外，还可以预约YANG DESIGN的CMF实验室举办现场培训，了解趋势内容的同时，在培训讲师的现场指导下，探索在产品功能、色彩、造型、材质和表面处理上的灵感，引导对未来趋势在产品的应用转化。

培训包含以下内容：

可选择2小时的中文或英文，网络视频或现场培训，

4个设计趋势和方法论的详细视频讲解，

培训视频特别收录了4段与趋势相关的视频，

动手把趋势转化为概念的工作坊，

培训地点可以选择杨明洁设计博物馆（中国第一家私人工业设计博物馆）、上海地区甲方指定的地址、非上海地区。

本书主编及培训讲师

《中国设计趋势报告》主编黄晓靖是著名设计策略与趋势专家，YANG DESIGN策略总监、合伙人。

她曾获德国红点、美国IDEA、亚洲影响力设计银奖、LinkedIn中国影响力人物等奖项，担任SDN（国际服务设计联盟）上海联合创始人、日产及三星全球产品竞争力评估专家、以及TEDx、瑞典NCS色彩预测、巴黎Semiofest等多个国际设计活动的演讲嘉宾，CMG（全球色彩组织Color Marketing Group）亚洲色彩大会主持人。著有《中国设计趋势报告》，从2013年发行至今为针对中国市场权威的年度设计趋势报告。长期担任CMF趋势LAB策展人和德国《md》等杂志专栏作家。导师为德国用户体验专家。

作为中国前瞻思维的设计顾问公司——YANG DESIGN的策略总监，黄晓靖带领其策略研究团队建立了CMF与趋势、用户研究等实验室，完成了包括波音、宝马、通用、日产、现代、滴滴、三星、微软、华为、BOSE、施耐德、vivo、海尔、联合利华、万科、杜邦、3M等领先品牌的设计策略项目，为各个不同发展阶段的企业实现其商业价值制定了精准的设计策略。所带领的团队为波音公司完成了包括中国消费者洞察、用户体验、趋势研究及品牌识别等在内的多个领域研究以及飞机内舱创新设计方案，获波音美国总部高度评价。从2016年起，为现代汽车集团研究及设计的8090后汽车外观色彩已在全线车型上应用。

大厂都买过中国设计趋势报告

作为把握现在、预测未来的工具书，《中国设计趋势报告》已经被众多行业客户订购使用。

以下为使用本报告的部分客户名单。

读者评语摘录

“做趋势的难在于，趋势不是短暂的潮流，早几年察觉到的模糊方向，随着其不断发展会有进阶的变化，要敏锐地扎在那个进阶变化的要点上。给出精准合适的表达，不被误解或扩大化，助推精准合适的解决方案，才能真正应用趋势。这个设计趋势法，在PEST的基础上加上设计和跟设计最相关的文化维度。结合文化/艺术/设计领域的先锋人员观点和洞察，聚焦锁定趋势。”-海尔设计经理

“YANG DESIGN是可以落地的CMF leader。”-VIVO高级创新总监

“已经多次邀请YANG DESIGN来分享趋势，过往预测的很多趋势都已经能在市场上看到具体的产品。在分享的同时，线上已经有同事在讨论如何把趋势报告的内容用在产品中。”-联合利华消费者市场洞察

“我们三个维度的趋势受到了YANG DESIGN趋势报告的启发。” -上汽大众C&T部门经理

“内容非常丰富。”-一汽丰田设计师

“我们非常认可你们的研究方法和趋势报告。内容丰富及前卫。”-吉利资深CMF设计师

“特别喜欢你们的趋势报告。”-红旗资深CMF设计师 “专业性我还是比较欣赏的。我们设计新项目时，受到了贵司趋势报告中研究方法的启发，报告容易读懂并且高度视觉化。这一期的挺有意思，还是一如既往的有新意。”-长安汽车设计师

“内容干货满满，好专业。讲课节奏也很合适。”-上汽大通设计总监

“这四个主题名字很传神。”-北汽设计师

“一向都是高品质的代表。”-东风汽车CMF设计师

“主题跟我们最近想要研讨的方向很契合。”-小鹏汽车CMF

“市场细分逐渐明显，市场越细分，针对性的研究越需要深。”-华为产品经理

“对我们的设计团队，这本趋势报告是一个物有所值的投资。”-新加坡傲胜资深工业设计师 “内容硬核。” -美的设计师

“很棒的报告，推荐参考。”-长虹电器设计师

“感谢一直坚持做中国设计趋势研究！”-飞利浦设计师

“持续做了这么多年，真的很了不起。这份报告的价值也积淀得更丰厚了。”-索尼资深设计师

“做的趋势蛮好的，研究方法也挺值得参考的。”-华硕设计师

“我一直认为你们的工作成果是很有含金量的。”-Pico设计VP

“YANG DESIGN提出的概念我们非常喜欢。”-索菲亚设计总监

“我们认可报告中讲解的许多趋势，并希望多了解中国与国际市场趋势的差异。”-日本TOTO营销设计经理

“这些趋势美丽又时尚。”-德国巴斯夫 “作为老客户，每年的报告对我们的确有帮助。”-高露洁设计经理

购书资讯

《2025-2026中国设计趋势 by YANG DESIGN》已正式发售。

本文图片来源：YANG DESIGN、庆之STUDIO、吴逸飞

2025-2026 China Design Trends Report by YANG DESIGN

What kind of product design will fit into the future market？

What are the factors behind the trends?

Which trends are suitable for the Chinese market?

Which innovative brands and material producers are leading the trend in the Chinese market?

What are the color, material and finish trends and keywords that will dominate the future?

These are the topics that the global design industry constantly cares about. As the forward-thinking industrial design consultancy in China, YANG DESIGN has been introducing advanced trend study methodology since 2005. The annual report on China Design Trends Report has already become the authoritative design trends report for the Chinese market.

“Designers are both forecasters and executors of future trends.”

--Xiaojing Huang

Chief editor of China Design Trends Report,

strategy director and partner of YANG DESIGN

Based on 4 Step Trend Prediction Methodology, it is built based on research on the social formation, consumption trends, and design expert interviews to begin with trend forecasting. With these research and studies, we have prepared Chinese lifestyle forecasting and four different design macro trends. In each macro trend, we have provided corresponding CMF (color, material, and finish) proposals, which will be suitable for cross industry design fields in China.

4 Design Trends

TEN ELEGANT PURSUITS:

Regain Elegant Hobbies and Achieve Emotional Relief through Vintage Sensory Experience.

HIDDEN GEMS:

Treasure the Vibrant Touching Moments in Travel.

DIGITAL CAMBRIAN:

New Aestheic Value in Tech Revolution Exploding like New Species in the Cambrian.

SYMBIOTIC RELATIONSHIP:

Inspired by Nature, Evolution into a Mutually Beneficial Way of Survival

About This Report

1. Predict Future Through Four Stories

In this report, YANG DESIGN proposes four DESIGN trends for the future of the Chinese market.  And these four trends are also four stories about the future.  

2. Digital Report Download

Including print version and editable PPT format electronic version, in Chinese and English translations.

Annual 18 trend driver backgrounds & 219+ data of the Chinese market 2023-2024

4 design trends for future Chinese market

Over 86 pages, over 374 pictures & diagrams

11 year timeline of China Design Trends

3. Instantly Available Color and Material Tools for Practitioners

48 colors, with color moodboards and color story,

Pantone, NCS, RAL color notations,

48 pieces of pattern inspiration,

48 pieces of material and finish suggestions,

24 real physical samples,

with material vendor contact method.

4. Trend Prediction Methodology Recommended by iF

In this report, the Trend Prediction Methodology, recommended by the German iF website, is included. Based on the overall social pattern and consumption trend research this year, as well as the interviews with experts, YANG DESIGN predicts the four major design trends that are in line with the lifestyle of Chinese people and applicable to various industries. At the same time, Color, Material, and Finish (CMF) are proposed for each trend theme. 

5. Unlimited Online/in-person Training

Detailed explanation videos of 4 design trends and methodologies.

The training video featured four videos related to the trends.

Choose between 2 hours Chinese or English online video or in-person presentation. 

Hands-on workshops to turn trends into concepts.

The training venue can be YANG DESIGN Museum (the first private industrial design museum in China) or the address designated by Party A in Shanghai or outside Shanghai. 

Suitable for designers, product managers, engineers, market planner and sales personnel, general manager, CEO to participate in the training, 

Save time for the team to read the reports one by one. 

Who has Used This Report

Target industries: Consumer electronics, transportation, home furniture, personal care, food, fashion accessories, retail, business, etc. 

Applicable functions: Designer, product manager, engineer, market planner and sales personnel, General manager, CEO, etc. 

Comments from Reader

"Doing trend speculation is difficult because trends are not short-lived fads. The vague direction noticed at the begining will undergo advanced changes as it continues to develop. Keenly catching the key points of these advanced changes is important. Make accurate and appropriate expressions, not to be misunderstood or enlarged, that can help to promote right application of the trend. This trend prediction methodology make studies from dimensions of design and relevant cultural on the basis of PEST study. Combining the views and insights of pioneers in culture/art/design fields to analyse future trends." - Design Manager, Haier

"YANG DESIGN is a CMF leader with feasible ." - Senior Innovation Director, VIVO

“We've invited YANG DESIGN to share trends for many times. Many forecast were seen in the launch products.”-Unilever CMI

"Our trends in three dimensions are inspired by the YANG DESIGN trends report." -SAIC Volkswagen C&T Department manager

"It's very informative." - Toyota designer

"We strongly endorse your research methodology and trend report. Informative and forward thinking." - Geely senior CMF designer

"I really like your trends report." - Senior CMF designer of Hong Qi automobile

"When we design our new project, we are inspired by the research methodology in your company's trend reports, which are easy to read and highly visual. It's an interesting one, as always." - Designer of Changan Automobile

"Content is substantial, and really professional. The pace of the lectures is also appropriate. ”- Design Director of SAIC MAXUS

"The four theme names speak volumes." - BAIC designer

"Always a representative of high quality." - CMF designer of Dongfeng Automobile

"The topic fits in well with what we want to discuss recently." - CMF designer of Xiaopeng Automobile

"Market segmentation is becoming more and more obvious, and more segmented the market is, the deeper the targeted research needs to be." - Huawei product manager

"This trend report is a good investment for our design team." - Senior industrial Designer, Singapore OSIM

"Hardcore content." – Designer of Midea

"Excellent report, recommended." - Changhong designer

"Thank you for doing China design trends study for all these years." -Philips designer

"It’s amazing to predict for years. The report is solid and rich in value.”-Sony Senior designer

"The trend report is quite good, and the research method is quite worthy of reference." - Asus designer

“I always think the work you put together is very high quality.”– Design VP of Pico

"We really like the concept that YANG DESIGN came up with." - Design Director of Sogal

"We agree many trends described in the report and want to learn more about the differences between Chinese and international market trends." - Marketing design Manager, TOTO, Japan

"These trends are beautiful and fashionable." - BASF

"Excellent report, substantial in content! It is indeed a report that fully predicts and analyzes CMF trends from different design perspectives, and there are many points and aspects that intersect with our business (automotive interior, home appliances, etc.)." - CMF designer, Nissha, Japan

"As a regular customer, the annual report helps us exactly." - Colgate Design Manager

Professional Trend Analysis

The China Design Trend Report is the only trend research book in the world that focuses on the Chinese market. With more than 10 years of professional trend analysis, it provides you with the most authoritative and in-depth insights into the Chinese market.

Xiaojing Huang

Chief editor of China Design Trends Report, renowned design strategist and trend expert, strategy director and partner of YANG DESIGN.

Winner of Red Dot Design Award, IDEA and Design For Asia Silver Award, Influential China Young by Linkedin. Chief editor of China Design Trends Report, which is by far the authoritative annual trend report for the Chinese market since 2013. The report has successfully forecasted well-selling Chinese design trends including gradient, purple, copper green and iridescence. She is curator of CMF TREND LAB, and design column writer of magazines including md. Invited speaker of many design events including TEDx, Color Marketing Group, NCS color forecast and Semiofest. Xiaojing studied in Guangzhou and Berlin from experience design expert.

As strategic director of YANG DESIGN, the forward-looking design consultancy in China, she has been leading the strategic team to build the CMF Lab and UX Lab , defining design strategy to realize business value for companies in different development stages. Her clients are leading brands including Boeing, BMW, GM, Nissan, Hyundai, Didi, Samsung, Microsoft, Huawei, BOSE, Haier, vivo, Schneider Electric, Unilever, Vanke, DuPont and 3M.

Purchase Information

For detailed purchase information for 2025-2026 China Design Trends Report by YANG DESIGN, please contact at the following email and phone number.